Black Beat magazine publisher Dorchester Media is bringing content related to its coverage of urban, hip-hop and rap music to mobile phones. The company hooked up with Skycore, which operates the Cellyspace mobile messaging platform, for the launch of Black Beat‘s Pimp Your Phone lineup of mobile wallpapers.
Each wallpaper is assigned its own keyword. To purchase one, users text the keyword to 33563. The wallpapers cost 99 cents each plus whatever messaging charges apply. Details and keywords are on Black Beat‘s Web site.