It is only July but booksellers are already gearing up for a more digital back-to-school fall.
Earlier this week, Barnes & Noble announced a new study digital tool called the NOOKstudy, and now Barnes & Noble is partnering with college bookstore operator Blackboard to distribute eTextbooks. The integration is expected later in the year.
Under the terms of the new partnership, both retailers will be selling eBooks and eTextbooks through Blackboard Learn, Blackboard’s Web-based education platform where teachers can assign books and students can purchase them. This increases the number of titles in Blackboard Learn. The partnership will also include a cross talk between Blackboard Learn and NOOKstudy, each company’s digital study tool.
Blackboard also partnered with Follett Higher Education Group to give students the ability to purchase and use digital textbooks from Follett directly in Blackboard Learn. As part of this partnership Blackboard will also be integrating with Follett’s CafeScribe, an eTextbook and social networking platform. For more about CafeScribe, check out our Q&A with CEO Bryce Johnson from last month.