Blink-182, the pop punk band that asked the infamous question ‘What’s My Age Again?’ all the way back in 1999, is back with their first single in eight years and to celebrate they are rewarding fans that violated copyright by stealing their music on YouTube. That’s right—Blink-182, with the help of AT&T, searched YouTube for every instance of fans using their music without permission and gave those fans a role in their latest music video, Up All Night.
They’re calling it, ‘The blink-182 Film Festival You Didn’t Know you Entered’, presented by AT&T. The band introduces the “film festival” in a video on the ShareATT YouTube channel. “Years ago you guys uploaded a bunch of videos to our music of you skateboarding, dancing, moving around, doing crazy stuff and you probably thought it was just going to rot on YouTube. Now, normally in these situations you would have been served by a letter from our lawyer, the content would have been taken down, and we would have seen you rot in jail. But instead of that, this time we wanted to try something different. We took your images and put them over the music to our new single to make an incredible montage of different ideas and images!”
Check out the fan-sourced music video below.
In addition, the guys from Blink-182 also had an awards ceremony, giving out funny awards for things like the “Best Fan Parody Video That Almost Ended In Manslaughter”, “Most Excessive Use of Fisheye Lens” and “Most Appearances In A Public Restroom.” YouTube drummer Ricky Ficarelli wins the award for “Best Use Of Father’s Bank Account.”
Check out the full awards show below and let us know what you think about the campaign. What does a Blink-182 fan video have to do with AT&T? Well, we’re not really sure…but isn’t it a neat idea?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.