Blockbuster Pushes Mobile Movie Playback

Movie rental chain Blockbuster is in talks with all the major mobile phone makers about partnerships aimed at making it easier for consumers to watch movies on the go, Chief Executive James Keyes said on Tuesday in a Reuters report.

Keyes told the Reuters Media Summit he “started watching movies on his BlackBerry after some help from a technical expert at Blockbuster and from Jim Balsillie, the co-chief executive of Blackberry maker Research in Motion Ltd.”

Keyes, who also uses the iPhone from Apple Inc, said Blockbuster is in talks with all the major manufacturers as well as software companies about possible partnerships, but declined to name them, according to the report.

Blockbuster Wants Mobile Movies [Reuters via PC Magazine]

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