Bloomberg Posts Strong December

It was a December to remember for Bloomberg, as the site’s 13.7 million unique visitors for the month placed it in third on comScore‘s rankings of business and finance sites, zooming past AOL Money, MSN Money, CNN Money, Forbes, Reuters, and CNBC.

Yahoo! Finance and Dow Jones topped the list. Bloomberg tallied 9 million unique visitors in December 2009.

Bloomberg News head of global Web properties Kevin Krim told Beet.TV the media company’s goal is to build “influence,” added, “The first thing to realize about Bloomberg is that we invest in our media businesses, including our Web properties, for one primary reason: We want influence.”

Krim also said the site will remain subscription-free, Beet.TV reported.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!