Bloomberg to Get a Dose of Infectious Greed from Paul Kedrosky

Bloomberg is about to get a dose of Infectious Greed, as Paul Kedrosky, founder of the finance blog, reached an agreement to contribute to the media company’s properties, including Bloomberg.com.

Kedrosky will continue to operate Infectious Greed. He had previously served as an analyst for CNBC and a contributor for TheStreet.com.

Kedrosky’s humorous accounting of the Bloomberg agreement, from Infectious Greed:

I have signed an agreement, announced today, to partner with Bloomberg across all of its platforms.

Let’s get specific: What does this mean? For starters, I’ll do a regular Bloomberg opinion column alongside people like Michael Lewis and others, plus there will soon be a new Kedrosky blog at Bloomberg.com. And there will be more later. But — and this is key — the current site will continue on, as well.

This is the part of these notes where people prattle on endlessly about how delighted they are. Well, I am. Delighted, that is. This promises to be a fun scaling up of what goes on around here … without stopping what I’m doing around here.

Further, it is a multiplatform deal, across television (which Bloomberg is rethinking in some creative and interesting ways), radio, the Web, and Bloomberg’s terminal product. The days when financial information was just about television (or print, or radio) are long over, and so, in the age of Google/Twitter/blogs/etc., being multiplatform is everything.

Bloomberg and I see things in similar ways: We love data, visuals, and synthesizing across economics, markets, sports, science, technology, and current affairs. And meteorology. It also helps that Bloomberg doesn’t shout that much, that politics bores them almost as much as it bores me, and that I’ll keep right on doing my usual eclectic stuff, including speaking, this damn book project thing, investing in early-stage private companies, and so on.

If you have any more questions, here is a FAQ. This is the interweb, after all.

FAQ

So, you’re selling out?

Yes. I mean, it would be stupid to pretend that there isn’t money involved. There is. (All upfront, and all in Renminbi, of course. I have ace counsel.) But doing it just for the money would be boring. This simply seems like fun, and I’m interested in partnering with someone who can help grow a bigger audience for the sorts of things I like to do. And it helps that Bloomberg has more data than I do. A lot more.

What’s going to happen to this site?

Nothing. I’ll still be putting the usual sort of things here — science, technology, economics, book stuff, academic papers, worrying over Wimbledon grass wear patterns, musing about what kind of tree Yahoo! would be if it was a tree, wondering why Chinese cars don’t use gasoline, and so on. You know, that sort of thing.

So, you’re selling out?

It’s about audience, scale, data and resources. It’s about growing something and making it bigger, while giving me access to more people, a global audience, and so on. It’s also about having fun. And if it’s not fun, why do it?

What’s going to be different?

I hope that more data, a larger audience, and more resources will make the sorts of things I like to do more accessible to more people. Having said that, one of my goals in making the change — and the Bloomberg people have been hugely supportive of me in this — is to make the changes as seamless and transparent as possible.

To be specific:

This site stays the same.

There will soon be a new Kedrosky site at Bloomberg.

I will do things on other Bloomberg media (and I won’t do anything on CNBC or TheStreet).

This is a good time to thank the latter two organizations. Both CNBC and TheStreet have been fantastic with me lo these many years. They have been patient, supportive, generous, and huge fun to hang with. I can’t thank them enough. I really can’t.

So, you’re selling out?

You won’t give up on that, will you? Yeesh.

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