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Blu Introduces ‘Life Pure’ 13-Megapixel Smartphone

BLU Life PureBlu Products’ latest smartphone is packing a 5-inch screen and a 13-megapixel camera. The new Blu Life Pure phone offers an HD display at 1,080 pixels.

The company said it was its “most advanced” camera yet, including a 5-element lens, back-side illumination, anti-reflection coating and a front-facing 5-megapixel camera.

Life Pure is powered by a 1.5 GHz quad-core processor. It includes 2GB of RAM and 32GB storage.

The phone is shipping now to retailers in the United States and Latin America, the company said. It will be available in matte black or with a ceramic white at $349 unlocked, and it’ll arrive with the latest version of Android, Jelly Bean V4.2. The slim phone is just 7.7 millimeters, or 0.3 inches thick.

Fun features like motion sensor functionality and DTS surround audio add further appeal.

The Miami-based company unveiled its new phone over the weekend.

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