Online publishing site Blurb earned its authors $1 million in profits in 2011 on the sales of almost 100,000 eBooks in 2011. The company created the above infographic to illustrate some key metrics including that 3 million users previewed Blurb books online using a tool called BookShow.

The company’s press release explains more about its profits: “Author demand to self-publish books of all kinds continues to rise: Blurb’s customer base grew by 44% in 2011, and the company shipped more than 1.8M books to 69 countries. The success of Blurb authors reinforces the market readiness for the self-publishing model.”

Blurb also reported that it experienced an average of 2,000 downloaded books per week in 2011 for its eBook line.