Blyk Launching Content Portal

Blyk, the free, ad-supported mobile network for the under-25 crowd, has hooked up with mobile marketing and content services provider Velti to launch a new content portal. Dubbed On Blyk, the messaging-based portal lets companies offering contents and services determine their own pricing and promotions.

Where most content services are based on browsing for content, On Blyk is testing the theory that since messaging is the dominant mobile activity for Blyk’s target audience, that its subscribers will turn to messaging for their content discovery as well.

Companies such as Player X, Saffron Digital, Jumbuck and others have signed on to offer video, chat, wallpapers, games and ringtones on On Blyk.

The portal is currently open to all Blyk users in the UK.

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!