B&N Now Recruiting Developers for NookColor Apps

Barnes & Noble has decided to put the growth of the NookColor into high gear. It sent out an email today, inviting developers (who had signed up for the mailing list) to sign up for the Nook App Store and start submitting apps.

The apps will have the usual revenue split – 70 percent to the developer, 30 percent to B&N. There is going to  be free and paid apps as well as free trials. Apps will need approval from B&N before being listed in the store.

B&N will also be providing developers access to a number of tools and resources, including:

  • Access to “Developer Mode” services, which will enable adb (Android Debugging Bridge) access on NOOK Color to facilitate application development and debugging
  • Public and private interaction with other developers and NOOK App Developer technical experts
  • Early access to development tools, APIs, resources and services
  • An app review/acceptance process that will follow the company’s content acceptance policies as with books to ensure the content is appropriate for the Barnes & Noble customer

This is really no surprise, given that the NookColor is supposed to get a major firmware update this month. One feature listed with the update is the new App Store. But it does look like B&N left this surprisingly late.

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!