Since it launched four months ago, Barnes & Noble’s self-publishing software PubIt! has attracted more than 11,000 independent publishers and authors and published more than 65,000 eBooks.

Now the bookseller is expanding the marketing capabilities of the self-publishing model with a new PubIt! bestseller list, as well as the opportunity to be selected for B&N’s “Read In Store” program, a platform in which Nook owners can read free content while inside a Barnes & Noble bookstore.

To promote this expansion, B&N is hosting in-store events teaching authors how to use PubIt! The first in-store event will take place tonight in the chain’s Santa Monica store.  The panel discussion will feature PubIt! authors H.P. Mallory and Beth Orsoff, alongside Lisa Cortés, President of Cortés Films and Executive Producer of the Academy Award winning film Precious.