TodayBong_2.3.jpgEight-time Olympic Gold Medalist Michael Phelps has helped break another record. The bong-smoking picture of the swimmer has given News of the World its best Web traffic ever.

20 minutes after it went live Saturday night on the News Corp. site, The Drudge Report linked to the story helping deliver more than 1.5 million unique visitors in the first 24 hours.