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Bonnier Taps Adobe Digital Publishing Suite for News Plus Tablet-Publishing Platform

The international publishing group at Bonnier will use the Adobe Digital Publishing Suite to develop its News Plus tablet newspaper publishing platform, with the aim of creating tablet editions for newsmagazines with a total daily print circulation of more than 800,000.

Sweden-based daily newspaper Dagens Nyheter, which released its iPad app in the iTunes store Monday, will be the first Bonnier publication to use News Plus for daily production, and the publisher said the next four will be Sydsvenskan, Expressen, Dagens Industri, and Børsen.

Bonnier is using Adobe Content Viewer’s Web View functionality to display and push HTML5 content live in real-time, as well as implementing a publisher direct model for subscription payments and content distribution.

Bonnier Digital chief technology officer Tore Fjaertoft said:

Adobe Digital Publishing Suite has been a key element in the development of our News Plus platform. We were challenged to efficiently and quickly create novel reading experiences that map to our business goals. The innovative Adobe Digital Publishing Suite enables us to design and produce a daily newspaper application within a very rigorous and fast-paced production cycle while supporting our subscription-based business model.

Adobe senior vice president and general manager, creative and interactive solutions David Wadhwani added:

Innovative newsmagazine publishers like Bonnier, which want to extend their offerings to tablets and other digital devices — leveraging existing staff and established work flows — know they can depend on Adobe to help them make this crucial transition. Across the globe, citizens rely on newspapers to hold a mirror to the world, and at Adobe, we believe our technology will preserve and enhance the crucial role that journalism plays in our culture as new digital platforms emerge.

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