Just because a book has been published years ago doesn’t mean that authors can’t still garner some publicity for it. So what’s one easy way to give an older release a new push? Run an eBook promo.
“For authors who are less inclined to do a second PR push, eBook price promos have proved to be a great way to boost discovery, word of mouth and reviews,” said Tanya Hall, who directs marketing and business development for Greenleaf Book Group.
She recommends dropping the book price down to $.99 for a month or another low price, which can aid in getting more units sold. She also uses social media ads to build brand awareness. “Obviously, this is more about building awareness and recommendations than revenue, but in a time when discovery is an author’s biggest challenge, those aren’t insignificant advantages,” she explained.
Get more marketing strategies in Old Book, New Tricks: 6 Marketing Tips To Increase Sales.
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