Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

How To Get Digital Buzz For Your Book

Just because a book has been published years ago doesn’t mean that authors can’t still garner some publicity for it. So what’s one easy way to give an older release a new push? Run an eBook promo.

“For authors who are less inclined to do a second PR push, eBook price promos have proved to be a great way to boost discovery, word of mouth and reviews,” said Tanya Hall, who directs marketing and business development for Greenleaf Book Group.

She recommends dropping the book price down to $.99 for a month or another low price, which can aid in getting more units sold. She also uses social media ads to build brand awareness. “Obviously, this is more about building awareness and recommendations than revenue, but in a time when discovery is an author’s biggest challenge, those aren’t insignificant advantages,” she explained.

Get more marketing strategies in Old Book, New Tricks: 6 Marketing Tips To Increase Sales.

ag_logo_medium.gifThis article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Register now!