Borders has released their iPad eReader application to join Amazon and Barnes and Noble amongst book stores with iPad applications. In reality, the Borders eBooks app is a re-branded version of Kobo, which I wrote about previously because of the Kobo Android app. An interesting trend has developed where the Borders and Barnes and Noble eReader apps are rebrandings of apps that already exist in app stores. The B&N eReader iPhone app and the eReader iPhone app are basically the same programs that work with two different book stores, Barnes and Noble and eReader. Likewise, Kobo and the Borders eBook apps are the same working with two different stores, Kobo and Borders. Fortunately, Barnes and Noble and Borders have done a good job of labeling their programs in the apps stores so that they don’t get confused.
Sponsored Post In our Social Media 101 boot camp, you'll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!