TechCunch is reporting that Borders is running a sale on the Kobo and the Aluratek eReaders. There is no evidence of this yet on the Borders site. As of 2:30 PM ET, the Kobo remained priced at $149.99 and the Alutrek remains at $119.99, but this is possible, so we are keeping a close eye on it.

The Kobo and the Alutrek have not come down in price this summer and with the new Kindles shipping this week, it would make sense for Borders to try to steal away some of those buyers.

Also, Borders just began selling the new Velocity Cruz eReader and tablet. These new readers are more expensive, but much sleeker and with color screens. They ship in September and October and Borders may need to make room in their warehouse.

If you hear of an update or see the sale price in the Borders store, let us know in the comments.