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Borders has begun selling the new Velocity Cruz eReaders.

The Cruz eReader has a full color 7-inch screen, 256 MB of RAM and weighs one pound. The Cruz Tablet comes with a 7-inch color screen and 512 MB of RAM and weighs one pound. It also supports a multimedia experience, so that users can also watch videos, listen to music and browse the internet.

The new eReader has a 7-inch color touchscreen and runs on an Android based interface. Like other tablets on the market, it also plays video, music, is web enabled and supports video games and e-mail.

The $199 Cruz eReader will be available on September 30th and the $299 Cruz tablet will be available October 15th.