Position2-Brand-Monitor-Logo-Low-Res-VectorPosition2 recently launched a new product in the social media analytics and engagement space. Brand Monitor is a platform that enables companies to listen, discover and engage with social media conversations in real time. A cloud based platform, Brand Monitor helps companies track and monitor conversations across millions of blogs, micro-blogs like Twitter, social media, forums, news, video and photo sharing sites.

After the jump – what you need to know about Position2′s Brand Monitor

The application in a sentence

Brand monitor is an action-oriented platform that helps brands listen, discover and engage with social media, blogs and news in real-time.

Ways the product benefits social media campaigns

Brand Monitor is a “daily use software tool” that marketing teams, sales teams, R&D teams and customer service teams can use to track and measure their brand’s social media presence, as well as their competitors.

Coolest feature

Brand Monitor has a custom indexing engine that stores and processes data from a variety of data sources. This data is then classified, tagged and analyzed for sentimen. Along with conversations, crucial meta information on coverage like post sentiment, influencer scores, author profiles and past conversations are embedded within each search result.

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Feature rundown

  • Dynamic Tracking and Response to Conversations in Real-Time – Brand Monitor indexes posts in real-time, to help users respond, correct or clarify quickly, avoiding a crisis. Engagement tools are built in, and companies can tweet and share posts to internal or external audiences directly from the Brand Monitor interface.
  • Easy To Use Interface, Insightful Dashboards and Efficient Workflow – The Brand Monitor interface allows users to review conversations and workflow functions to manage streams of blog, twitter, forum and social media content. Dashboards with brand scores, sentiment analysis charts, tag clouds and buzz meters give companies insights on what the buzz is about.
  • Brand, Sentiment and Share Of Voice Analytics – Sentiment analysis engine automatically identifies the sentiment of posts, thereby assisting managers to focus attention on critical posts. It also provides share of voice reports that helps companies track their overall brand share in social media.
  • Cloud Based Infrastructure, SaaS – Delivered on a cloud platform, allowing users to get started quickly and leveraging the power of centralized computing.

Pricing

Pricing starts at $1,000 a month for the basic package of Brand Monitor, and varies depending on customer needs.

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With an ever-increasing number of social media marketing options, brands and agencies are searching for solutions to improve the effectiveness and efficiency of their campaigns. This series reports on significant product releases and updates to assist in selecting the most appropriate tools to meet individual objectives. We recently presented Zuberance Advocate Platform, NetVibes, Involver AMP and Context Optional Social Marketing Suite.