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Bravo Creates 'Bravo Now' iPad App

bravoapp080210.jpgNBC Universal’s Bravo has created a new iPad application, “Bravo Now.” The app is designed to be a companion to live television viewing, featuring full integration with the Bravo “Talk Bubble.”

The first program to feature Talk Bubble integration through the app will be the season finale of “Bethenny Getting Married?” August 5 at 10 p.m.

“Bravo Now restarts the conversation around live viewing,” said Lisa Hsia, Senior Vice President, Digital Media, Bravo in a statement announcing the app. “It’s a great companion application for viewers who want to deepen their experience while they watch the shows through voting, polling and connecting with Bravo talent, friends and fans — allowing for a real-time watercooler experience. At the core, it’s a companion application to our linear content, combining the fun functionality of the iPad and marrying it to the intense engagement of fresh content — a win-win for our audience and for us.”

The app also features content beyond the live viewing features. Videos, blogs, tweets, a television schedule and easy access to Bravo shows through Apple’s iTunes will all be available through the app. It will also feature Facebook and Twitter integration.

The press release is after the jump.

BRAVO ANNOUNCES THE LAUNCH OF THEIR IPAD APP “BRAVO NOW”

NEW YORK — August 2, 2010 — Bravo announces the launch of their new iPad app – Bravo Now – a live, interactive viewing companion to the linear channel that allows fans to engage with their favorite shows during Bravo’s live events such as the “Talk Bubble,” INFO Frame and live voting. Bravo Now will launch with the “Talk Bubble” during the season finale of “Bethenny Getting Married?” on August 5 at 10pm ET/PT. The announcement was made by Lisa Hsia, Senior Vice President, Digital Media, Bravo Media.

Bravo Now gives fans the ability to have a full, engaging, and interactive experience with the brand while using the easy functionality of the iPad. The app will allow users to engage and participate during Bravo’s live social media events, access video clips updated in real time so fans will always get the latest content, read their favorite Bravolebrity blogs, as well as share content with friends via Twitter and Facebook. Fans can bookmark their favorite content for quick and easy access including talent Tweets, video, and ‘Talk Bubble’ extras, or download full episodes of their favorite shows via iTunes and get a schedule of upcoming live events and episodes.

“Bravo Now restarts the conversation around live viewing,” said Hsia, Senior Vice President, Digital Media, Bravo. “It’s a great companion application for viewers who want to deepen their experience while they watch the shows through voting, polling and connecting with Bravo talent, friends and fans — allowing for a real-time watercooler experience. At the core, it’s a companion application to our linear content, combining the fun functionality of the iPad and marrying it to the intense engagement of fresh content — a win-win for our audience and for us.”

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com. Follow us on Twitter at https://twitter.com/BravoPR.

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