Bravo Launches Connected TV App with Social Sharing, Video Playlists

Bravo today announced a Connected TV app to unite viewers and advertisers with “Top Chef” and other popular shows on the second screen.

Features include:

  • Videos (Discovery, Playlist)
  • Show Schedule
  • Episode Descriptions
  • Photo Galleries
  • Polls & Games
  • “Bravolebrities” Profiles
  • New Content Inbox
  • Social Sharing

For advertisers, the second screen offers new ad placements including branded-bottom third snipes, traditional pre-roll video, and embedded logo placement. Bravo will also customize its offerings for advertisers by integrating branded content that would be a good fit for the brand’s messaging.

The cable network says the app ”is an important step in Bravo’s strategy delivering unparalleled content experience across multiple platforms.” At launch, it will work with devices including Samsung Smart TV and Samsung Smart Blu-ray Players, Yahoo Widgets, and Google TV.

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