Bravo Media has caught the geolocation bug, teaming up with mobile social network foursquare on an initiative that features specially branded foursquare badges at locations related to Bravo series such as The Real Housewives, The Millionaire Matchmaker, Top Chef, Top Chef Masters, and Shear Genius.
The initiative launched Monday, and foursquare users with the social network’s apps for Blackberry, iPhone, Palm Pre, and Android, or users of Bravo’s Guides by Bravo iPhone app, can start checking in.
The cable network will air spots sharing locations that were featured on its series, as well as venues recommended by Bravo talent, and foursquare users who become mayors of Bravo-related venues can win prizes from the channel.
Bravo Digital Media senior vice president Lisa Hsia said:
Bravo constantly taps into the newest, most innovative, and cutting-edge technology available for our audience on every platform.
And Hsia told The New York Times‘ Bits:
The amazing part of foursquare is the incentive of the game itself, and we’re going to offer a variety of badges for our viewers.
Bravo Media senior VP of marketing Ellen Stone added:
Through foursquare, Bravo will continue to offer its audience a unique and engaging experience, providing the perfect extension of Bravo’s core areas of food, fashion, beauty, design, and pop culture.
Stone told Bits:
We really want to tap into the power of foursquare by engaging their audiences and bringing our Bravo viewers these unique experiences on a national level.
We saw the foursquare phenomenon taking off, and we wanted to go along with them as they shoot into the mainstream. Our audience is always looking for new and unique engagements, and this is perfect for them.
And foursquare co-founder Dennis Crowley concluded:
foursquare offers entertainment brands an opportunity to interact with their customers on both a personal and local level. Bravo is the ideal entertainment partner as its shows overlap with the themes we’re already focused on. foursquare encourages people to go out and do things — to experience the world by living vicariously through the themes of these shows. By extending on-air, this partnership also allows us to reach beyond the tech-early-adopter crowd and introduce an entirely new audience to foursquare.
Crowley also told Bits:
Bravo’s shows really overlap with our users and a new mainstream audience that we want to reach. I don’t think check-ins are a nerd-only experience. It’s about sharing content and experiences with others.
With foursquare, people leave content behind for others to find, like tips of the best drink at a bar. With shows that are tied to real locations in real cities, enhancing this with content from contestants and judges on Top Chef or another Bravo show is going to make it even more interesting.