Brightcove senior vice president of marketing Jeff Whatcott spoke with Beet.TV about his company receiving authorization from Twitter to embed videos, and opportunities for publishers to share video on Twitter. In the video below, Whatcott adds that publishers’ custom, branded players, along with advertising, show up on Twitter.
Mediabistro Event Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.