British Airways Cabin Crews Testing iPads to Replace Paper

As HP drops out of the tablet race (among other things), it isn’t hard to declare Apple’s iPad the victor (as if that was in doubt). Its next conquest? How about in the hands of airline cabin crews to profile (in the customer service sense) passengers.

British Airways Revolutionises Customer Service Using iPads

The iPad lets crew quickly identify where each customer is seated, who they are travelling with, their Executive Club status and any special meal requests. It gives cabin crew a whole library of information at their fingertips including timetables, safety manuals and customer service updates. It also means any issues can be logged with ground-based colleagues around the network prior to departure so solutions can be delivered while the flight is airborne.

The iPads will replace long sheets of paper manifests with information of the potential 337 passengers on a full flight. Interestingly, the data is transferred to the iPad over a 3G connection instead of an onboard WiFi service. British Airways notes that the iPad trial involves 100 cabin crew members.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!