British Airways Cabin Crews Testing iPads to Replace Paper

As HP drops out of the tablet race (among other things), it isn’t hard to declare Apple’s iPad the victor (as if that was in doubt). Its next conquest? How about in the hands of airline cabin crews to profile (in the customer service sense) passengers.

British Airways Revolutionises Customer Service Using iPads

The iPad lets crew quickly identify where each customer is seated, who they are travelling with, their Executive Club status and any special meal requests. It gives cabin crew a whole library of information at their fingertips including timetables, safety manuals and customer service updates. It also means any issues can be logged with ground-based colleagues around the network prior to departure so solutions can be delivered while the flight is airborne.

The iPads will replace long sheets of paper manifests with information of the potential 337 passengers on a full flight. Interestingly, the data is transferred to the iPad over a 3G connection instead of an onboard WiFi service. British Airways notes that the iPad trial involves 100 cabin crew members.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!