Broadcast Radio to Launch Text Message Campaigns

HipCricket, a marketing company that provides real-time text traffic alerts to mobile phones, just signed a deal with six radio broadcast companies.

The new deal will bring “opt-in” text marketing to a total of 43 radio stations represented by those six broadcasting firms: Hubbard Radio, Triad Broadcasting Company, Perry Broadcasting Inc, Press Communications, Sandusky Radio Seattle, and South Central Radio Group, according to MediaPost.

From the news brief: “In the midst of an industry-wide decline in radio ad spending, more stations are turning to interactive tactics to stem that tide.” It’s a bit of a downward spiral, though. The more “interactive aware” a consumer is, the more that person will realize there are zillions of better Internet and satellite radio options to listen to.

HipCricket Gives 40+ Radio Stations Text Message Hook Up [MediaPost]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.