Buddy Media Launches BuddyBrain Service

This morning BuddyMedia announced the launch of BuddyBrain, a service which enables advertisers to monitor the success of their campaigns on Facebook. The service appears to be oriented toward BuddyMedia clients all of which run campaigns on Facebook and other social networks. The service measures engagement of applications using a number of factors including daily activation, loyalty, recency and daily active users.

The service also enables BuddyBrain users with a way to track the location of users engaging with their applications. One thing that doesn’t appear to show up in this service is other demographic information including gender and age. [Update: Apparently one of my screenshots has gender in the corner.] I’m guessing that this is a feature that will be added in a later iteration. The control panel also provides users with access to engagement charts, upcoming events and industry news.

There is also a way for BuddyMedia clients to manage client interaction including the management of files and comments on those files. It’s a great internal tool for the company which is becoming one of the leading social web agencies (as I define social web agencies, Buddy Media probably wouldn’t use the same term). Buddy Media also produced some interesting findings which support Buddy Media’s services: 85 percent of users who installed branded applications returned for multiple interactions and 59 percent of users returned 9 times or more in the first month.

I’ve included screenshots of the service below in case you are curious how BuddyBrain looks.

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