Buddy Media new york based social media company has raised $6.5 million and will be announcing the launch of their new ad network later tonight. This is their Series B financing and consists of Softbank, European Founders Fund, GreyCroft Partners, Ron Conway and Buddy Media’s Series A investors.
Everybody seems to be launching an ad network these days but Buddy Media’s stands out. Their existing client list includes Priceline.com, Microsoft, Anheuser Busch (Sea World, Aquatica, and Bud Light), People.com, InStyle.com, Real Simple, Makeover Solutions, Sherman’s Travel, Campus Tech, FedEx, Readers Digest, Huffington Post, Time Inc. and many others. Participating developers get access to high quality visitors since it is invite only. These are large ad deals that will provide premium advertisers not seen on other networks.
This new finance round ads another powerful set of investors to an already all-star lineup (which included Peter Thiel, Howard Lindzon, Mark Pincus and James Altucher). Softbank brings on Eric Hippeau who according to Buddy Media, “was instrumental in SoftBank’s first investment in Yahoo! in 1995. He currently serves on the boards of several public and private companies, including Yahoo!, Starwood Hotels and Resorts Worldwide, Purevideo, Thumbplay, Associated Content, Huffington Post, and Goodmail Systems.”
The European Founders Fund will contribute Alexander, Marc and Oliver Samwer. “Together, they founded Alando, which was sold to eBay, and Jamba!, which they sold to VeriSign.” The remaining investors, Ron Conway and Alan Patricof of GreyCroft also have extremely impressive resumes. Currently, Buddy Media has been one of the top recipients in new rounds of funding since this social platform market opened up last May with the launch of the Facebook platform.