Web Video By Megan O'Neill on June 14, 2010 2:33 PM

Budweiser Celebrates The World Cup With ‘Bud House’ Reality Series

The FIFA World Cup is finally here and nobody is celebrating harder than Budweiser, who has put together an original web series for the event called ‘Bud House’. 32 fans from 32 countries are living in the ‘Bud House’ in South Africa, eating together, sleeping together and watching all the games together. As teams are eliminated from the World Cup, fans are eliminated from the house. The last standing fan will present the Man of the Match trophy to the final team’s MVP after the last game of the World Cup.

Fans on the show are grouped together in rooms based on team groups. For instance, because Mexico, South Africa, Uruguay and France are in Group A in the World Cup, the fans from Mexico, South Africa, Uruguay and France are sharing a room. This should make for some exciting dialogue as the World Cup progresses and die-hard fans from around the world go head to head.

The series launched right along with the World Cup last Friday and should get really interesting and entertaining as teams are eliminated and fans in the house are narrowed down. The 32 fans from around the globe are putting aside race, politics, religion and social status to enjoy a month of soccer, and we’re sure a lot of Budweiser as well. New episodes will be uploaded to the Bud United channel on YouTube several times a day so you can check out what’s going on inside the house.

Viewers can also keep tabs on their favorite ‘Bud House’ fans via Facebook and Twitter, where all of the fans have accounts. The fans will be sharing content on Facebook and Twitter in their own native languages. Viewers will also have the opportunity to influence what will go on in the house via the ‘You Decide’ polling tube on Bud United’s YouTube channel. However, the ‘You Decide’ feature has not yet launched.

Budweiser is just one of many brands that has turned to web series for promotion. 7-Eleven launched their own Road Trip Rally reality web series earlier this year and countless other brands are turning to web series and viral campaigns in order to spread awareness and excitement about their companies and products. ‘Bud House’ should be a huge success. Not only is Budweiser a huge international brand, but also this reality series’ main focus is on the sport of international soccer, which people all over the world are excited about.

Do you think the ‘Bud House’ series will be a successful campaign for Budweiser? Have you watched any of the clips from the series? What do you think of it?