Build Your Own Newscast

NewscastMix_4.16.gifOne of the new products to be unveiled at next week’s NAB/RTNDA conference is a customizable news Webcast called NewscastMix. The add-on allows users to create their own newscast with stories they choose.

The add-on connects to an existing Website allowing viewers to create customized newscasts – based on geographic, subject and time of day preferences. The service can also be used by non-news content providers, including documentary, sports, educational or corporate content, as well as newspapers, radio stations and other media.

“More viewers are going online and stations need to find a way to keep that audience. NewscastMix puts a new spin on online news video that delivers finely targeted content to each viewer,” said Michael P. Hill, whose company HD Media Ventures, created NewscastMix.

(via TVNewsday)

Related Stories
Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!