Back in September, Google acquired the app Bump and Flock for reportedly $30 million, and at the end of January, these apps will cease to exist – pending the company’s new role within Google. In the original announcement regarding the acquisition, Bump’s CEO David Lieb said that Bump and Flock will work for now, but now is ending at the end of this month, per the latest announcement on the company’s blog:
We are now deeply focused on our new projects within Google, and we’ve decided to discontinue Bump and Flock. On January 31, 2014, Bump and Flock will be removed from the App Store and Google Play. After this date, neither app will work, and all user data will be deleted.
We’ve taken much care to make sure that you can retain any data you have in Bump and Flock. At any point in the next 30 days, simply open either app and and follow the instructions for exporting your data. You’ll then receive an email with a link containing all of your data (photos, videos, contacts, etc) from Bump or Flock.
If the functions of Bump are folded into Google, it’s safe to assume that the technology is coming to its devices or apps, hopefully to Google Plus, Gmail, or Hangouts. Let’s hope that the acquisition and subsequent discontinuation of apps is not a trend this year.
Here is a video showcasing what Bump used to be.