Buy USC Gear From Your Cell Phone

USC Bookstore has signed a partnership with Hothand Wireless, the mobile college portal, to launch a mobile commerce merchandising program in Los Angeles that targets University of Southern California students and alumni, along with Team Trojan fans.

Hothand’s Mobile Shop offers Team Trojan gear and follows up on a mobile coupon campaign the company just completed with UCLA, which rewarded the first 100 students each week who redeemed the mobile coupons at the Westwood Best Buy store.

The new programs are the products of Hothand Wireless’ recent expansion of its supported group of colleges back in September.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.