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BUZZMEDIA added two journalists with celebrity chops to its editorial team, saying they will spearhead its celebrity project, which is set to debut this fall: former PopEater managing editor Mike Hess and former TMZ.com founding supervising producer Gillian Sheldon.

They will lead teams based in Los Angeles and New York to work on the new project, reporting to senior vice president of programming Mike Porath, who said:

Mike and Gillian are two all-stars in their field, so it’s tremendously exciting to have them on board for this ambitious new venture. We are working on an offering that we believe will significantly extend the company’s leadership position in the entertainment category, and to do this, you need terrifically talented editors.