Can Just Adding Photo Filters to the Facebook App Get Instagram’s Action?

Facebook is dumping Facebook Places and conceding defeat to Foursquare, Gowalls and other check-in services. With Places demoted to tagging locations, what is Facebook setting its sights on now? Messaging, as evidenced by the release of Facebook Messenger for iPhone, is one. Another target appears to be Instagram and other photo filter apps and services. The New York Times reports that:

Facebook Targets Instagram With Photo Filters

Facebook wants to own your photos instead of merely being the recipient of a shared photo from Instagram. But, will they be able to capture that user segment that has already found app tools that they like and currently use to share on Facebook and elsewhere?

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell a brand story through photos, and use your Instagram profile to drive your sales and business objectives. Register now!