Today, Twitter announced the ability to tweet GIFs straight from its web platform, iOS and Android apps. The new feature was announced via @Support, and Twitter users reacted appropriately:


While some users expressed dismay that the new feature may take up unnecessary amounts of data from their cell phone plans, the GIFs do not play automatically in a user’s timeline. While GIFs in individual tweets play automatically, users will have to click a play button to view them in their timelines.

No word yet on whether the feature will be rolled out on Tweetdeck as well. SocialTimes reached out to Twitter and will update if we hear back.

Go crazy, content marketers.

Update: On the topic of GIF support in Tweetdeck, a Twitter spokesperson says, “We don’t have anything to share.”