Casual Connect: Playdom CEO John Pleasants Discusses Social Game Growth [Video]

In a great first talk of the ‘social’ track of Casual Connect, out at the Triple Door club across from the Benaroya Hall, Playdom CEO John Pleasants discussed the steps that are necessary to help social games continue their growth.  In addiition to demonstrating some of the growth trends of popular Playdom games, he also made a few observations about how the industry can continue it’s growth from about $1 to $2 Billion to $2-$4 Billion in the coming years.  Take a look at the video below.

Playdom CEO John Pleasants Discusses Social Game Growth at Casual Connect, [Update] Vimeo has had a problem with the upload and cut out the sound… They’re addressing it now. from Neil Vidyarthi on Vimeo.

We’ll be posting more from Pleasants’ talk in the coming days, as well as other videos from the show.  Stay tuned!

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.