Advertising

Marketers—do you know where and how your online video ads are being displayed? TubeMogul reports that you may not be getting what you think you’re paying for when you buy pre-roll video ads.

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This week TubeMogul published an infographic with some impressive figures showing that they are officially the world’s largest buyer of real-time video advertising.

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YouTube is making a major push to attract advertisers to the site and, to that end, are launching some new initiatives designed to help businesses get into the world of advertising on YouTube.

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Tumblr is known for jaw-dropping visuals and hyper-focused topics, which is why brands have to think outside the advertising box to have a blog that fans will care about.  Coca-Cola’s new Tumblr page features one of the great designs of the last century: the classic Coca-Cola bottle.

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Twitter has a better advertising business than Facebook. Here’s what you need to know:

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Facebook ad solutions provider AdParlor, which has been around the block for quite some years now, has recently been purchased by Adknowledge,a move that will help this large privately held ad network move into the social ad management space. More after the jump.

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There are certain words that lose all meaning after having been said, heard or written too many times. I expect “Kentucky” to become that word for both you and I by the end of this week’s featured Kickstarter campaign: Kentucky for Kentucky.

. . . Kentucky.

Kentucky for Kentucky is a pretty ingenious concept, started up by a couple of super-patriotic Kentuckians (Kent Carmichael, Griffin VanMeter and Whit Hiler) who want to celebrate their home state through an extravagent, crowd-funded commercial slated to air during the 2012 Super Bowl. The trio is hoping to advertise well enough to grab a few bucks from the rest of “the great Commonwealth of Kentucky” in order to make their grand commercial and set the record for the most money yet raised through a Kickstarter campaign. To paraphrase them slightly, just one or two dollars from each Kentuckian will be enough to make the project a reality. Luckily they’re not banking entirely on drumming up that sort of exposure though.

One of the smartest decisions made by Carmichael, VanMeter and Hiler is to offer “big money sponsorships” to Kentucky businesses. For a donation of $250,000 or more these sponsors are able to piggyback their way into immense visibility without having to foot the enormous bill of a solo Superbowl spot. A few businesses and enough awareness from the general public could actually make Kentucky for Kentucky a success, nicely big-upping the state while also demonstrating the enormous potential inherent in crowd-sourced fundraising campaigns.

And what is it about Kentucky that everyone should get so excited about? The Kickstarter page lists a sampler of the state’s contributions to the world that boasts “We first sung Happy Birthday, we first fried chicken, we first slapped high fives. We invented bourbon, bluegrass music, and the motherfreaking Kentucky Derby. We birthed cool with Clooney, Depp, and Hunter S. Thompson. We nurtured beauty with Loretta Lynn, all the Judds and Diane Sawyer. We championed sport with Ali, SeaBiscuit, and Rondo.” That’s actually pretty impressive! If I was from Kentucky I’d be really proud of all that too!

An actual cost breakdown for the campaign isn’t available but we can assume that the bulk of the money raised will be spent on securing the Superbowl air space. Kentucky for Kentucky‘s Kickstarter page lists a “cost [of] about 5 million big ones to create the Superbowl spot and buy the air time for its inclusion in the massive event’s advertisement line-up.

There are a few rewards on offer for contributors as well. These range from bumper stickers and Kentucky Bluegrass seeds to string ties, an engraved mint julep cup and a host of other appropriately themed (and kind of hilarious) items. The biggest draw for large-scale contributors, of course, will be the potential for advertising at the bloody Superbowl. That’s a big one.

To Kentucky more about Kentucky for Kentucky, Kentucky over to Kentucky for Kentucky‘s Facebook or Kickstarter campaign page. Kentucky for Kentucky will be funded on Monday, November 7th at 9.44am EST if it reaches its enormous $3,500,000 goal on time.

If you listen to today’s social media pundits, it would be easy to believe that email marketing is neither effective nor relevant in today’s digital environment. The logic goes that email has lost its luster to ‘sexier’ marketing channels like Facebook, Twitter, and Foursquare, especially when the target audience is tech-savvy college students. Contrary to popular belief, email is the best engager of college kids as Boris Revskin, CEO of CampusLive, explains after the jump.

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European mobile ad powerhouse, Madvertise, completed its Series B financing yesterday, raising a combined $10 million to date. With this new round of investment, they intend to solidify their grasp on the European mobile ad market. This round of funding was led by Germany’s Earlybird, who significantly increased their initial investment, and the Silicon Valley-based newcomer, Blumberg Capital. More after the jump.

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Every publisher knows ads are a known way to monetize their users as long as there are eye balls coming in. This post looks at the digital ad space and what you should be aware of when trying to understand the space.

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