Advertising

Would you give a colleague your Facebook password to see how the ads are doing?

Tumblr is known for jaw-dropping visuals and hyper-focused topics, which is why brands have to think outside the advertising box to have a blog that fans will care about.  Coca-Cola’s new Tumblr page features one of the great designs of the last century: the classic Coca-Cola bottle.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

Twitter has a better advertising business than Facebook. Here’s what you need to know:

Facebook ad solutions provider AdParlor, which has been around the block for quite some years now, has recently been purchased by Adknowledge,a move that will help this large privately held ad network move into the social ad management space. More after the jump.

There are certain words that lose all meaning after having been said, heard or written too many times. I expect “Kentucky” to become that word for both you and I by the end of this week’s featured Kickstarter campaign: Kentucky for Kentucky. . . . Kentucky. Kentucky for Kentucky is a pretty ingenious concept, started [...]

If you listen to today’s social media pundits, it would be easy to believe that email marketing is neither effective nor relevant in today’s digital environment. The logic goes that email has lost its luster to ‘sexier’ marketing channels like Facebook, Twitter, and Foursquare, especially when the target audience is tech-savvy college students. Contrary to popular belief, email is the best engager of college kids as Boris Revskin, CEO of CampusLive, explains after the jump.

European mobile ad powerhouse, Madvertise, completed its Series B financing yesterday, raising a combined $10 million to date. With this new round of investment, they intend to solidify their grasp on the European mobile ad market. This round of funding was led by Germany’s Earlybird, who significantly increased their initial investment, and the Silicon Valley-based newcomer, Blumberg Capital. More after the jump.

Every publisher knows ads are a known way to monetize their users as long as there are eye balls coming in. This post looks at the digital ad space and what you should be aware of when trying to understand the space.

Social innovation consistently provides new and exciting methods for individuals
to openly communicate. Wherever people congregate, whether it’s at an event on
the map or through the channels of cyberspace, advertisers find opportunity to
deliver awareness of a product or service. Advertisers constantly invent new models of product awareness to capture consumer attention. One company in particular, Appssavvy, is attempting to add advertising around social activity with a product called Adtivity.

Every day millions of people visit the YouTube homepage and, because of this, the YouTube masthead is considered prime advertising real estate. Many brands dream of taking over the YouTube homepage for a day, or even for a few hours. But how effective are these homepage ads, really?

According to the recent projections by forecaster BIA/Kelsey, mobile ad spending in U.S is expected to spike to $4billion by 2015, from just $790 million in 2010. The targeted local ads will be the key drivers in the growth and are expected to account for 70% i.e. $2.8 billion of the total spend, compared to [...]