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“Happiness Is” — Coke Joins Tumblr

Devon Glenn — Thu, 05 Jan 2012 16:34:30 +0000

Tumblr is known for jaw-dropping visuals and hyper-focused topics, which is why brands have to think outside the advertising box to have a blog that fans will care about. Coca-Cola’s new Tumblr page features one of the great designs of the last century: the classic Coca-Cola bottle.

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Twitter’s Ad Business Is Growing Like Crazy: 50 Percent Since Spring

Tom Johansmeyer — Mon, 05 Dec 2011 09:59:41 +0000

Back in the spring, Twitter boasted a whopping 1,600 advertisers. It was a pretty impressive number when you consider the fact that (a) it’s not self-service and (b) the minimums involved, though flexible, are rather hefty. To get on board with promoted tweets or promoted accounts, you can expect to spend $5,000 a month for a minimum of three months (though I know you can knock this down to significantly less without much work). To launch a one-day promoted trend, you’ll have to wait several months (there’s a waiting list) and be ready to shell out an eye-popping $120,000.

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AdKnowledge Acquires Facebook Advertising Solution Provider AdParlor

Azam Khan — Tue, 01 Nov 2011 12:59:48 +0000

Facebook Ad solutions provider AdParlor, which has been around the block for quite some years now, has recently been purchased by Adknowledge. It’s a move that will help this large privately held ad network move into the social ad management space. More after the jump. continued…

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Kentucky Celebrates Kentucky with Crowdsourced Superbowl Ad

Reid McCarter — Wed, 26 Oct 2011 10:30:47 +0000

There are certain words that lose all meaning after having been said, heard or written too many times. I expect “Kentucky” to become that word for both you and I by the end of this week’s featured Kickstarter campaign: Kentucky for Kentucky.

. . . Kentucky.

Kentucky for Kentucky is a pretty ingenious concept, started up by a couple of super-patriotic Kentuckians (Kent Carmichael, Griffin VanMeter and Whit Hiler) who want to celebrate their home state through an extravagent, crowd-funded commercial slated to air during the 2012 Super Bowl. The trio is hoping to advertise well enough to grab a few bucks from the rest of “the great Commonwealth of Kentucky” in order to make their grand commercial and set the record for the most money yet raised through a Kickstarter campaign. To paraphrase them slightly, just one or two dollars from each Kentuckian will be enough to make the project a reality. Luckily they’re not banking entirely on drumming up that sort of exposure though.

One of the smartest decisions made by Carmichael, VanMeter and Hiler is to offer “big money sponsorships” to Kentucky businesses. For a donation of $250,000 or more these sponsors are able to piggyback their way into immense visibility without having to foot the enormous bill of a solo Superbowl spot. A few businesses and enough awareness from the general public could actually make Kentucky for Kentucky a success, nicely big-upping the state while also demonstrating the enormous potential inherent in crowd-sourced fundraising campaigns.

And what is it about Kentucky that everyone should get so excited about? The Kickstarter page lists a sampler of the state’s contributions to the world that boasts “We first sung Happy Birthday, we first fried chicken, we first slapped high fives. We invented bourbon, bluegrass music, and the motherfreaking Kentucky Derby. We birthed cool with Clooney, Depp, and Hunter S. Thompson. We nurtured beauty with Loretta Lynn, all the Judds and Diane Sawyer. We championed sport with Ali, SeaBiscuit, and Rondo.” That’s actually pretty impressive! If I was from Kentucky I’d be really proud of all that too!

An actual cost breakdown for the campaign isn’t available but we can assume that the bulk of the money raised will be spent on securing the Superbowl air space. Kentucky for Kentucky‘s Kickstarter page lists a “cost [of] about 5 million big ones to create the Superbowl spot and buy the air time for its inclusion in the massive event’s advertisement line-up.

There are a few rewards on offer for contributors as well. These range from bumper stickers and Kentucky Bluegrass seeds to string ties, an engraved mint julep cup and a host of other appropriately themed (and kind of hilarious) items. The biggest draw for large-scale contributors, of course, will be the potential for advertising at the bloody Superbowl. That’s a big one.

To Kentucky more about Kentucky for Kentucky, Kentucky over to Kentucky for Kentucky‘s Facebook or Kickstarter campaign page. Kentucky for Kentucky will be funded on Monday, November 7th at 9.44am EST if it reaches its enormous $3,500,000 goal on time.

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3 Reasons Email Marketing Is The Most Effective at Reaching College Kids

Azam Khan — Fri, 21 Oct 2011 10:55:18 +0000

If you listen to today’s social media pundits, it would be easy to believe that email marketing is neither effective nor relevant in today’s digital environment. The logic goes that email has lost its luster to ‘sexier’ marketing channels like Facebook, Twitter, and Foursquare, especially when the target audience is tech-savvy college students. Contrary to popular belief, email is the best engager of college kids as Boris Revsin, CEO of CampusLive, explains after the jump. continued…

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Madvertise Raises $10 million To Secure European Mobile Ad Market

Azam Khan — Wed, 12 Oct 2011 16:00:04 +0000

European mobile ad powerhouse, Madvertise, completed its Series B financing yesterday, raising a combined $10 million to date. With this new round of investment, they intend to solidify their grasp on the European mobile ad market. This round of funding was led by Germany’s Earlybird, who significantly increased their initial investment, and the Silicon Valley-based newcomer, Blumberg Capital. More after the jump.

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The Inner Workings of Ad Networks and Ad Exchanges

Azam Khan — Tue, 11 Oct 2011 09:45:01 +0000

Every publisher knows ads are a known way to monetize their users as long as there are eye balls coming in. This post looks at the digital ad space and what you should be aware of when trying to understand the space. More after the jump. continued…

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Appssavvy Launches Adtivity; Looks To Disrupt Social Advertising

Azam Khan — Tue, 20 Sep 2011 12:50:24 +0000

Social innovation consistently provides new and exciting methods for individuals to openly communicate. Wherever people congregate, whether it’s at an event on the map or through the channels of cyberspace, advertisers find opportunity to deliver awareness of a product or service. Advertisers constantly invent new models of product awareness to capture consumer attention. One company in particular, Appssavvy, is attempting to add advertising around social activity with a product called Adtivity. More after the jump. continued…

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How Effective Are YouTube Homepage Ads? [Video]

Megan O'Neill — Thu, 21 Jul 2011 06:54:48 +0000

Every day millions of people visit the YouTube homepage and, because of this, the YouTube masthead is considered prime advertising real estate. Many brands dream of taking over the YouTube homepage for a day, or even for a few hours. But how effective are these homepage ads, really? Google partnered up with Compete to find out.
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Study: Within Four Years, 70 Percent Of All Mobile Ads Will Be Local

Bilal Hameed — Mon, 27 Jun 2011 14:40:22 +0000

According to the recent projections by forecaster BIA/Kelsey, mobile ad spending in U.S is expected to spike to $4billion by 2015, from just $790 million in 2010. The targeted local ads will be the key drivers in the growth and are expected to account for 70% i.e. $2.8 billion of the total spend, compared to $404 million or 51% this year.

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Microsoft Introduces Crowd Sourced Ads on Xbox Kinect

Bilal Hameed — Thu, 23 Jun 2011 17:00:25 +0000

Kinect which officially became the hottest selling gadget, will now be used by Microsoft to serve social and interactive ads on the Xbox platform. According to NYTimes, Kinect users will soon be able to interact with and share ads with friends using voice and motion commands. Microsoft is naming the new ads NUads, an abbrevaited form for natural user-interface ads.

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20,000 Different Advertisers Now Running YouTube Ad Campaigns

Megan O'Neill — Thu, 16 Jun 2011 13:35:08 +0000

When you watch videos on YouTube it’s hard not to notice the pre-roll video ads, the overlays, and the advertisements in the sidebar, but if you had to take a guess at how many companies are actually advertising on YouTube you may fall short. I would have guessed that there were a few thousand companies running advertising on Facebook, but the real number is a whopping 20,000.
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SecondScreen CEO On Advertising To An Audience Of Two Screen Viewers

Megan O'Neill — Thu, 16 Jun 2011 10:19:42 +0000

These days more and more television viewers are watching their favorite shows with a second screen on board, adding to their experience. They may be checking in to whatever show they’re watching on GetGlue, Yap.tv, Miso or other Social TV apps, chatting with friends, following a live blog, or glued to their iPads during commercial breaks.
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comScore: Number of Individuals Running Mobile Ad Campaigns Have Doubled Since 2009

Bilal Hameed — Wed, 15 Jun 2011 17:30:15 +0000

According to a recent study by comScore, the number of campaigns lead by individual advertisers on major mobile websites has more than doubled since the year 2009. comScore measured a sample of over 600 most trafficked U.S. mobile web properties, and found out that the number of advertisers running campaigns increased from 280 in april 2009 to 689 the same month in 2011, representing a growth of 128%.

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Watch: Ubisoft Hits A Viral Chord With Awesome Guitar Playing Baby

Megan O'Neill — Tue, 14 Jun 2011 16:00:53 +0000

Last week a single video was uploaded to a brand new YouTube account. The video quickly took off and just one week later it has over 1 million views. The video features a baby rocking out on the guitar, with skills far beyond his years.
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