Advertising

Kinect which officially became the hottest selling gadget, will now be used by Microsoft to serve social and interactive ads on the Xbox platform. According to NYTimes, Kinect users will soon be able to interact with and share ads with friends using voice and motion commands. Microsoft is naming the new ads NUads, an abbrevaited [...]

When you watch videos on YouTube it’s hard not to notice the pre-roll video ads, the overlays, and the advertisements in the sidebar, but if you had to take a guess at how many companies are actually advertising on YouTube you may fall short.

“With the penetration of smart phones and tablets, users watching TV while holding a second screen has become nearly ubiquitous.” SecondScreen Networks CEO Seth Tapper discusses how his company is approaching advertising on these “second screens.”

According to a recent study by comScore, the number of campaigns lead by individual advertisers on major mobile websites has more than doubled since the year 2009. comScore measured a sample of over 600 most trafficked U.S. mobile web properties, and found out that the number of advertisers running campaigns increased from 280 in april [...]

Last week a single video was uploaded to a brand new YouTube account. The video quickly took off and just one week later it has over 1 million views. The video features a baby rocking out on the guitar, with skills far beyond his years.

According to a recent study by ComScore, the display advertisement on mobile phones has increased more than 128 % since the year 2009. This increase is mainly driven by the increasing adoption of smartphones and increase in the popularity of different apps.

Would you attend nude gaming parties if they were real?

These days TV viewers are more distracted than ever. According to a new study from YuMe and IPG Media Lab, television viewers seem to be doing everything except watching TV.

Would you give a colleague your Facebook password to see how the ads are doing?

Imagine what life would be like if every time you cracked open a Heineken you had the chance to win a free case of beer on Facebook.