These days TV viewers are more distracted than ever. According to a new study from YuMe and IPG Media Lab, television viewers seem to be doing everything except watching TV.
Get Online, Advertisers! TV Viewers Are Too Distracted
Advertising
The Next Step Facebook Needs to Take for Marketers
Would you give a colleague your Facebook password to see how the ads are doing?
What If Opening A Heineken Could Get You Free Beer On Facebook?
Imagine what life would be like if every time you cracked open a Heineken you had the chance to win a free case of beer on Facebook.
Skadoosh! Jack Black & Kung Fu Panda 2 Tear Up YouTube [Hidden Easter Eggs]
The Visionaire Group (TVG), the award winning digital shop that brought you The Expendables interactive YouTube promo last summer is back with another EPIC interactive YouTube campaign promoting Kung Fu Panda 2.
Why Your Facebook Ad Should Send People Off-Platform
When a user clicks one of your ads, you have an opportunity. A person in your target market is saying, “I’ll go wherever you send me.” So, you need to create your ad to answer that question in a way that benefits your company as much as possible. Sometimes, it can feel like a tough problem … but it shouldn’t.
Century 21 Purchases Virtual Real Estate In ngmoco’s We City
Real estate firm Century 21 has announced their first brand integration into a mobile social game. Facilitated by appsavvy, players will be able to add Century 21-branded structures in ngmoco’s We City.
Interview: Innovid Director Discusses New Interactive Pre-Roll Video Apps
This was a big week for Innovid, a leading provider of in-stream video advertising and creator of the revolutionary iRoll interactive video advertising technology, complete with a new partnership and the launch of a new app market that lets publishers make any pre-roll interactive.
Your Ads on Twitter Will Now Be Targeted: Convenience or Privacy Overstep?
Twitter is finally giving advertisers what they have long wanted: the ability to target their audience by geography. So now that advertisers can know exactly where you are at all times, is your privacy at risk?
Opentracker Leverages Facebook Technology To Analyze Visitors in Real-Time
It will be interesting to see how this new reporting system works for high-traffic web sites. Change is fast becoming the only constant in an increasingly dynamic Internet. Content and advertising managers can benefit greatly from a system that offers real-time data. They can serve content and manage campaigns based on emerging traffic patterns.
Report: Publishers Squirm as Advertisers Want Better Targeting
Is content still king? Not necessarily. Some advertisers would compromise it for targeting in a heartbeat.
