Advertising

The Visionaire Group (TVG), the award winning digital shop that brought you The Expendables interactive YouTube promo last summer is back with another EPIC interactive YouTube campaign promoting Kung Fu Panda 2.

When a user clicks one of your ads, you have an opportunity. A person in your target market is saying, “I’ll go wherever you send me.” So, you need to create your ad to answer that question in a way that benefits your company as much as possible. Sometimes, it can feel like a tough problem … but it shouldn’t.

Real estate firm Century 21 has announced their first brand integration into a mobile social game. Facilitated by appsavvy, players will be able to add Century 21-branded structures in ngmoco’s We City.

This was a big week for Innovid, a leading provider of in-stream video advertising and creator of the revolutionary iRoll interactive video advertising technology, complete with a new partnership and the launch of a new app market that lets publishers make any pre-roll interactive.

Twitter is finally giving advertisers what they have long wanted: the ability to target their audience by geography. So now that advertisers can know exactly where you are at all times, is your privacy at risk?

It will be interesting to see how this new reporting system works for high-traffic web sites. Change is fast becoming the only constant in an increasingly dynamic Internet. Content and advertising managers can benefit greatly from a system that offers real-time data. They can serve content and manage campaigns based on emerging traffic patterns.

Is content still king? Not necessarily. Some advertisers would compromise it for targeting in a heartbeat.

LivingSocial is a relatively new social shopping company for local neighborhoods. Tim O’Shaughnessy, CEO and co-founder LivingSocial says “With this investment we’ll bring LivingSocial to tens of millions of new members around the world and introduce innovative ways to connect our members to merchants.”

It was about a month ago when I wanted to listen to a song. I don’t remember which song, but I distinctly remember the preview (in truth, I remember being startled that YouTube had commercials to begin with—when did that happen?)

In-context video is coming. Get your campaigns ready.