Analysis

How would your world, and the world as a whole be different without Twitter and Facebook?

Analytics are a means to an end – not an end themselves. Mobile app publishers need to be able to answer the “how, why and what” questions from the data they collect. Ask yourself: How is my app doing? Why is it performing well or poorly in certain areas? And, what can my business do to fix any issues and build on our strengths to improve the user experience? Analytics can and should be employed to address these questions and to optimize user engagement and monetize mobile apps. More after the jump.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

How would your world, and the world as a whole be different without Twitter and Facebook?

Listening to Sean Parker’s advice is a bit like trying to take life lessons from your parents seriously. Sure, they have experience and probably know what they’re talking about, but you always have the sneaking suspicion that their viewpoint may not be entirely relevant anymore. Just the same, let’s talk about the Napster founder’s recent [...]

The time has come to face the facts: creating a viral video is a lot harder than it looks.

UFO and Bigfoot—two of the world’s most mysterious phenomena—are laughed at by most, yet are among the most viral topics on YouTube.

The newest Social Media Marketing Boot Camp is starting tomorrow, and I have to say that the speakers and itinerary are really incredible.  We’ve had a big success on the past few boot camps, and now with our relationship with Inside Network we’re able to centralize a lot of experts from a variety of fields. [...]

In a recent article on the status of the could music battle between Amazon, Google and Apple, I tendered my opinion that victory wouldn’t be based on chronological order, but on a litany of factors. I also touched on the fact that Apple has a storied history of entering the market later than competitors with [...]

Don’t have any subscribers on YouTube and can’t figure out why? We’ve put together a list of five likely reasons to help you get to the root of the problem.

“Viral video” is one of those buzz words that gets thrown around a lot but nobody is really sure what it means. I mean, what exactly constitutes a viral video? In this post we’ll deal with a number of factors that relate to whether or not a video is viral, including viewership, buzz, parody and longevity.

At the recent AppUp event in San Francisco I had a chance to checkout the Intel AppUp store at their booth. Most of you probably have never heard of AppUp, but it was launched in September of 2010 and currently has a selection of over 3,500 apps. That app selection seems almost laughable compared to [...]