Analysis

6 Key Attributes To Demand From Your Sobile Analytics Provider

DEMOfocus MobileTechnologies, Part 1

Analytics are a means to an end – not an end themselves. Mobile app publishers need to be able to answer the “how, why and what” questions from the data they collect. Ask yourself: How is my app doing? Why is it performing well or poorly in certain areas? And, what can my business do to fix any issues and build on our strengths to improve the user experience? Analytics can and should be employed to address these questions and to optimize user engagement and monetize mobile apps. More after the jump.

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Has Music Become Social Enough? Sean Parker Thinks So

Sean Parker

Listening to Sean Parker’s advice is a bit like trying to take life lessons from your parents seriously. Sure, they have experience and probably know what they’re talking about, but you always have the sneaking suspicion that their viewpoint may not be entirely relevant anymore. Just the same, let’s talk about the Napster founder’s recent decree that social music has finally reached its proper level of, umm, social-ness.

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Social Media Marketing Boot Camp Starts Tomorrow

Social Media Marketing Bootcamp Banner

The newest Social Media Marketing Boot Camp is starting tomorrow, and I have to say that the speakers and itinerary are really incredible.  We’ve had a big success on the past few boot camps, and now with our relationship with Inside Network we’re able to centralize a lot of experts from a variety of fields.  Sign up now and get in on it.

My favorite session is definitely going to be the Lessons Learned from Viral Video, with YouTube’s own trends manager, Kevin Allocca.  Check out more about it below!

Lessons Learned from Viral Video
What makes a video turn into a sensation that millions of viewers watch and share? What are the lessons you can draw as you create video content on social platforms? YouTube Trends Manager Kevin Allocca, who reports on trends related to the most shared videos on YouTube, provides his insights into what drives video views on YouTube. Learn how some of the most innovative digital advertisers have succeeded in video, and apply those lessons to your own work.

Kevin Allocca

Apple Patent Suggests their Cloud Will be the Fluffiest of All

applecloud

In a recent article on the status of the could music battle between Amazon, Google and Apple, I tendered my opinion that victory wouldn’t be based on chronological order, but on a litany of factors. I also touched on the fact that Apple has a storied history of entering the market later than competitors with a superior product and almost immediately leaving said competitors to fight for a very distant second place. Well I’m not one who revels in saying ‘I told you so’ (that’s an absolute lie, I love it) but a recently unearthed patent application strongly suggests that Apple’s cloud-based music service could be a game changer.

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Intel’s AppUp – Is It Too Late to Succeed?

Intel Logo

At the recent AppUp event in San Francisco I had a chance to checkout the Intel AppUp store at their booth. Most of you probably have never heard of AppUp, but it was launched in September of 2010 and currently has a selection of over 3,500 apps. That app selection seems almost laughable compared to 134k+ apps on the Android store and 121+ apps on the iTunes store, but Intel seems to be optimistic (not like they have a choice not to) that they will get some traction in 2011.

Currently their Windows store is up in running, and some blockbuster mobile titles such as Angry Birds are available for purchase. In fact AppUp is the only way to play Angry Birds on your PC. Unfortunately there are no numbers available with regards to the size of App Up’s user base, so it is still a high risk choice for developers unless they already have an existing title which they’d like to port over to AppUp, which supports C, C++, .net, Java & Unity. Intel tries to assist developers with porting their games to AppUp by working with their preferred porting providers, as well as offering to cover porting costs for certain developers.

Intel is heavily betting on the rise of touch screen netbooks, laptops and monitors that are being released, such as the Lenovo IdeaPad s10-3t (netbook). The s10-3t is basically a hybrid between a tablet and a laptop. It comes with a rotatable screen that you can flip over and turn into a tablet, then flip back over and open to use its built in keyboard as you would on any normal netbook/laptop. So for those of us who would like a portable touch screen productivity tool, the new wave of netbooks may be the best choice.

Until Intel releases their numbers for AppUp and provides some serious incentives for developers to come on board, I predict that it will be very difficult for them to gain significant traction.