J.C. Penney is trying to turn a new leaf following the ouster of CEO Ron Johnson who eliminated sales and coupons at the department store in favor of everyday prices. Now, it is turning to social media – Facebook, Twitter and YouTube specifically – to ask former customers for a second chance, and they are responding both positively and negatively.
We all have one or two friends who have used Facebook and left the site. Do those people share some fundamental trait? Not according to a new study from Cornell University, which found various, often overlapping reasons for leaving Facebook.
Columbia University’s first chief digital officer Sree Sreenivasan @sree provided a slew of social media advice to freelancers at ASJA 2013.
Over the last few days, Facebook has sent several modifications to its Home “uber-app” directly to users’ phones, rather than through the Google Play store; but with a few clicks of the keyboard, Google has said no more.
Facebook has agreed to acquire Parse, a two-year-old company that provides back-end support for cross-platform apps, the companies said today.
It’s a known universal law that if Facebook mentions the word redesign it will trigger an endless murmur of discontent. The latest update to Facebook is slowly being implemented. Despite all of the simplification and prettiness, it leaves a lot to be desired.
The average value of a Facebook fan to major consumer brands increased is $174, an increase of 28 percent since 2010, according to a study from the social marketing company Syncapse. The study debunks growing industry sentiment that simply having fans on Facebook is of little value.
Over the past year, the share of teens who say Facebook is the most important social media site for them has fallen nearly 10 percent, according to a study of teen consumer habits by the investment banking firm Piper Jaffray.
Just two days after launching a major new product, Home, Facebook has made a major public effort to quell concerns that the uber-app is a net with which to scoop up more data about its users.
Here’s a humorous take on what an actual home would look like if Facebook built it.