There’s been lots of contention around Facebook advertising recently, so Facebook decided to give its marketing platform an overhaul. But will it make a difference?
After being rebuffed by Snapchat, Facebook set its sights on WhatsApp, which it acquired this week for $16 billion.
All the stalking and image management has made Facebook less a place to keep up with friends and family, and turned it into a news reader.
Facebook reaps the rewards of being paid to promote pages and then being paid to promote posts after engagement falls. And there’s no point in advertising for fake Likes, and showing fake followers real ads that cost you $.25 per fake click.
Perhaps Facebook is hoping to convince advertisers the site is a destination for real-time conversation with this SecondSync partnership. But will the new live-Facebooking rather than live-Tweeting?
Upworthy’s traffic dropped from 90 million in November to 48 million in January.
The Heinz Five Beanz Facebook product launch reached 11 million people and added 30,000 fans.
In midst of the talk about Facebook’s demise, the data from Q4 tells an entirely different story — one that says Facebook is on an upward trajectory.
According to Princeton’s data 200 million active users are going to desert the social network by the end of 2014, which seems unlikely. Just like Princeton isn’t going to lose its entire student body by 2021
Memes morph and evolve to suit the audience that views it especially on Facebook where it takes on different characteristics based on social groups, geographical locations, and even political affiliations.