Use hashtags with strategic consistency to follow, control and identify conversations relevant to your brand.
The Copyblogger report confirms the ambiguity of native advertising, with nearly half of respondents admitting to being clueless.
Just as there are employees losing their jobs because of social media blunders, many promising job candidates have missed out on opportunities based on their social media activity and profiles.
Britons share more than 3.8 million photos and videos of cats every day, compared to just 1.4 million selfies. More than 350,000 cat owners have a social network account set up for their cats.
There’s a magic number for post length when it comes to performance. The key is to understand this formula and use it to boost engagement.
Millennials spend five hours per day engaged with user-generated content and they remember it more than all other types of media. Social media is the group’s preferred type of digital media, making it a trusted channel to deliver brand messages.
G+ includes a suite of tools that improve search engine ranking, enable targeted campaigns and measure their success.
Sixty percent of all social media time is spent on mobile devices.
Native advertising enables you to post images and video, but adding rich media with a call to action can result in higher conversions and click-through rates.
“Nobody reads advertising. People read what they want to read. And sometimes it’s an ad.” – advertising pioneer Howard Luck Gossage in 1969.