Google+ shares are more valuable to merchants than referrals from Twitter or Facebook, according to an analysis of $5 million worth of online purchases that came through the social commerce platform Addshoppers.com.
Social media is a key factor in managing a brand’s online reputation, according to an analysis by MDG Advertising. Research shows that 92 percent of consumers trust the brand recommendations they receive from friends and family, and that 70 percent also value other consumers’s opinions online. Combining case studies, statistics, and practical advice, this infographic illustrates the need for brands to incorporate social media into their reputation management strategies.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
No wonder Grumpy Cat is so grumpy: parents are now sharing more videos of their kids than of their cats, according to a survey of parents by Magisto.com and PlayScience global research firm. In fact, parents are three times more likely to shoot and share videos of their kids (27 percent) than they are of their pets (9 percent).
In April, the Securities and Exchange Commission ruled that companies can use social media to disclose business information instead of sending a press release as long as the investors have been notified in advance. Marketwired commissioned research to see how Wall Street would react to the news and discovered that 70 percent of investors under 40 believe the ruling is beneficial. In addition, 60 percent of these younger investors use social media to make decisions. This infographic has the details.
Technology and social media top the list of passions that social media users express when they’re using the search bar and sharing posts, according to a recent analysis of social media users.
If the name Disqus doesn’t sound familiar, scroll down — Disqus is the commenting platform that powers millions of websites and blogs, including this one. A closer look at its most active communities could tell you a few things that you already know about how conversations work: that brevity really is the soul of wit and that a dialogue is more engaging than a soliloquy. But, as this series of infographics will illustrate, each community plays by its own rules.
Can disaster victims get by with a little help from their Facebook friends? This infographic makes a case for social media as the new face of disaster response by illustrating the role that social networks played in the Haiti earthquake of 2010, Japan’s tsunami and earthquake in 2011, and Hurricane Sandy in 2012.
Is Google+ a ghost town or is it a speakeasy with a cup full of moonshine waiting for those brave enough to knock on its door? We used our Google+ analytics tool GPlusData to find those people and pages who had a.) posted within the last week and b.) gotten some response from their followers other than crickets and spam. It wasn’t that hard, actually. Here are the top 9 (and 3 of our favorite posts).
Even kale can go viral if you follow these tips from Pingage on how to build a better pin on Pinterest. This infographic shows how a picture of leafy greens generated 451 repins, 1,936 site clicks, and 58 new followers in its first 24 hours on the image-sharing site.
In a side-by-side comparison of men versus women on Facebook, this infographic illustrates the difference between the sexes. We wish we had better news to share — this analysis of favorite brands, media preferences, and activities for men and women confirms common stereotypes about both genders.
