G+ includes a suite of tools that improve search engine ranking, enable targeted campaigns and measure their success.
Sixty percent of all social media time is spent on mobile devices.
Native advertising enables you to post images and video, but adding rich media with a call to action can result in higher conversions and click-through rates.
“Nobody reads advertising. People read what they want to read. And sometimes it’s an ad.” – advertising pioneer Howard Luck Gossage in 1969.
Recent data indicate that men and women use mobile devices and seek out different information on social media.
Social networks are rife with instances of online defamation. While there are few online defamation acts, libel lawsuits that cite the Communications Decency Act have been successfully tried in courts around the world.
How-to content with multiple links receives higher engagement by way of comments and shares on Google+.
Sixty percent of LinkedIn members are interested in industry insights. Twenty posts per month will reach 60 percent of your audience.
In the spirit of reflection, Mashable created an illustrated timeline of Twitter’s inception, explosion and development — all the way up to 2014.
The social buzz surrounding SXSW has reached new heights with over 2.2 million mentions in 10 days.