With the increased power of peer influence on social networks, its important to understand how to turn customers into influencers.
Despite the abundance of social media marketing advice online, lots of businesses still get it wrong.
Unexpected website downtime can cost companies millions in revenue and productivity.
Consumers are using new digital tools for social shopping, and marketers are missing out on the opportunity.
Managing your Yelp page and understanding how it can attract — or repel — new customers is more important than worrying about the recent Yelp court ruling.
Facebook acquisitions give the company access to new talent, new markets and new innovations.
Poor planning for social customer service results in long response times and an inconsistent customer experience.
A new survey from Scanlife details how often consumers interact with online coupons, deals and how mobile is impacting shopping.
A new survey found that for people who create videos regularly, more prefer to share them via email than on YouTube.
Why millennial mothers are getting fed up with their favorite social channels, and what brands can do to keep them interested.