In the latest installment of Mediabistro’s So What Do You Do? interview series, Mitch Lowe, co-founder of Netflix and startup adviser, gives his advice to budding entrepreneurs.
MyMusic is more than just a web series on YouTube. It has turned into a full-on social media extravaganza, with characters engaging with fans via Facebook, Twitter, Pinterest, Tumblr, Google+ and even a new dedicated music news site.
We talked to digital media strategist Nick Westergaard of Brand Driven Digital about social media tools for social advocacy.
The U.S. government says Murray Newlands is “an alien of extraordinary ability” – and this leads us to believe his upcoming content marketing book is sure to be . . . extraordinary.
Two years ago a couple of old high school friends, Jake Horowitz and Chris Altcheck, bemoaned the lack of credible millennial voices in mainstream media. So they made themselves the online equivalent of a stage, an amplifier and, crucially, a microphone.
What’s it like competing in this ‘Google Reader replacement’ environment for contenders? We talked to one fledgling app, FlowReader, to find out.
Maureen Sticco, director of marketing for Entenmann’s, said she wished she knew who the 1 millionth fan was on the Entenmann’s Facebook page, “but there is no mechanism for us to be able to track who that person was. I wish. I would have loved to have done like a Publishers Clearinghouse thing for that person.”
Don’t think you have the six minutes it takes to watch a guy eat fast food in his car? Think again.
That was fast. Within milliseconds of Instagram releasing a video editing tool to rival Vine’s, David Koechner (upcoming “Anchorman 2,” “The Office”) and Harland Williams (“Half Baked,” “Dumb & Dumber”) have already created all but the last installment of “Steady and Shakes,” the first buddy cop parody and “Instamovie” to premiere on the social network.
When Nick Jensen attended New York University – he graduated in 2011 – he was frustrated with the university’s lack of social media presence. After speaking up to the right people at the right time, he was hired to serve as marketing/communications/social tech manager of a new office in the Office of Student Life dubbed “HashtagNYU,” which was launched in the winter of 2012.