Marketing

Sure, Google+ is its infancy.  It doesn’t have a lot of million follower count profiles yet, and it is definitely the go-to gag of the social world right now.  But I’m not one to count out Google’s slow, meticulous approach to the network.  They’ve been adding updates every few days, and they have a few [...]

Which social network should your business focus on in 2011?   You might already know which social media sites get the most traffic, but if you want to know which brands and media outlets have found their niches on Facebook, Twitter, and Google+, you might want to take a look at this infographic.

AllFacebook Marketing Conference returns to San Francisco on June 28-29! Join us and get a how-to guide for marketing to Facebook’s 800 million users. A full agenda will be announced soon. Keep an eye on our event site for more information. Special early pricing is available for only $249 until this Wednesday, February 15, so register today.

If your marketing strategy is flagging,  The Social Media Marketing Boot Camp can help whip you back into the shape. In this online conference and workshop from mediabistro, we’ll show you how to build an audience and convert traffic into sales.

Much like Klout, Kred is a social scoring system designed to track a person’s activity on social media sites to find out how influential they are.  But this Klout competitor was designed to be “open, transparent and honest,” said PeopleBrowsr CEO Andrew Grill in a phone interview with Social Times.

If your company hasn’t adopted social media as a marketing tool, you’re not alone.  According to a recent study by InSites Consulting, only 16% of senior marketers in the U.S. say that social media is fully integrated into their companies.

By Neilsen’s count, there are over 50 million active users on social media sites like Orkut, LinkedIn, Facebook and Twitter, 80 percent of whom spend more than 15 minutes on social media every day. Naturally, brands want to get in on the action. But before they get all crazy with the Facebook likes, marketers might want to take a look at the results of this Neilsen survey.

Brazil now has the sixth biggest YouTube audience in the world, based on views, and brand marketers are taking full advantage. A number of major brands have launched ad campaigns on the video site this year and brand advertising on YouTube is likely to become even more commonplace in Brazil in the year to come.

Sure, Google+ is its infancy.  It doesn’t have a lot of million follower count profiles yet, and it is definitely the go-to gag of the social world right now.  But I’m not one to count out Google’s slow, meticulous approach to the network.  They’ve been adding updates every few days, and they have a few [...]

I’ve seen a lot of infographics in my day, but this is one of the most rigorous and educational that I’ve ever seen.  It breaks online marketing down into its major components, including social media, email marketing, lead generation and more, and then gives you a week by week explanation of the various activities you should [...]

The great folks at Hill and Knowlton over in Canada have crafted an intriguing study of the top 40 Canadian non-profits and how each of them use social media to connect with their users.  It’s interesting to note the success of the Doctors without Borders program, which has the highest number of likes and comments, [...]

Striking it viral can be difficult. There’s no exact recipe or formula and going viral requires luck (and frequently money as well), but ProBlogger has done a little research and asserts that, even if you can’t guarantee virality, understanding the key components of what makes content go viral can help you ensure that your great content gets “the attention it deserves.”