Social media audiences are often most engaged during big cultural events. Here are some tips for taking advantage of those opportunities.
Marketers are opting for Facebook video over YouTube thanks to higher engagement rates.
Social media-driven representation hopes to pair popular Instagram models with audience-hungry brands.
If you want to stand out, ditch the buzzwords and tell us what problem you’re solving.
Here’s what online marketers can learn from these five social media campaigns that went viral.
Our sister site Inside Facebook is teaming up with parent company Mediabistro to give away one All-Access pass for Content Marketing 101.
A survey of LinkedIn members revealed that the professional community has more buying power than other social networks.
Razorfish defines always-on marketing (AOM) as data-driven, content-led experiences, delivered across channels and devices in real time.
Instagram’s tagging feature lets users move around the main site, explore specific products and add their own photos of items from the collection.
40 percent of marketers say a lack of in-house expertise is the biggest challenge to mobile marketing success.