Freebie aims to disrupt the marketing industry by enabling consumers to use their social influence and connect with brands.
Weight Watchers has used their Crowdtap program to create new products, find new customers and bring back old ones.
Connecting marketing tactics to trending topics can increase consumer engagement exponentially.
For those who’ve been wondering how to monetize their social media following, a new content-creation subscription site might be the answer.
Social media audiences are often most engaged during big cultural events. Here are some tips for taking advantage of those opportunities.
Marketers are opting for Facebook video over YouTube thanks to higher engagement rates.
Social media-driven representation hopes to pair popular Instagram models with audience-hungry brands.
If you want to stand out, ditch the buzzwords and tell us what problem you’re solving.
Here’s what online marketers can learn from these five social media campaigns that went viral.
Our sister site Inside Facebook is teaming up with parent company Mediabistro to give away one All-Access pass for Content Marketing 101.