Salesforce.com, the customer relationship management and cloud-management platform company, is continuing its acquisition spree. The San Francisco, Calif.-based firm has announced it has signed a definitive agreement to purchase cloud-marketing platform ExactTarget for about $2.5 billion.
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Influencer marketing is a hot trend in social media. Read on for expert advice from the Digital Hollywood conference.
Social marketing professionals are increasingly pushing the social networks Google+ and Pinterest to introduce analytics. The British agency Punch today issued a public call for Google+ to offer analytics packages. Seattle-based Portent Interactive has also said that analytics are a mandatory next step for Pinterest as it makes its service more hospitable for businesses.
OpenTable co-founder Glenn Allen has teamed up with former Zynga mobile designer Alan Wells to launch Glyder, a CRM tool for iPhone that allows small business owners to push content out across platforms.
Pinterest announced today that it will differentiate business pages from individual profiles and verify business accounts, making them display more prominently in search results. Commercial accounts were formerly forbidden, although the rule was widely disregarded.
LinkedIn is now the most commonly used social network among B2B content marketers, according to a report from the Content Marketing Institute. According to the report, 83 percent of B2B marketers who use content used LinkedIn to distribute it, while 80 percent use Twitter and Facebook. More than 90 percent of B2B marketers use generate content as part of their strategy, the report says.
Have you ever considered having a Pinterest party where attendees pin stuff from your store (or gallery) while sipping champagne and snacking on treats? The thought may have crossed your mind, we imagine. And if it hasn’t, it will after this post!
Beyond just having a Pinterest party though, Z Gallerie took it a step further and invited the folks from Pinterest. And guess what? A bunch of them showed up, including the founder, Ben Silbermann.
HootSuite has acquired an application that offers users pretty much the same features HootSuite does, but using a different price structure: Seesmic.
The aquisition should make users from both sides excited. Seesmic could stand adding a little finesse to it’s dashboard and the new talent on the HootSuite team means more innovation all around.
The only real cause for concern is worrying about what will happen to that little weird-eyed Seesmic mascot.
Until recently, marketers were split into two very separate camps—social media proponents and search engine marketing proponents. However, brands and marketers are realizing more and more that each of these marketing techniques has its own benefits and, when paired together, they are a marketing dream team. A new video infographic from MDG Advertising puts social and search head to head to reveal the benefits of each.