Influencer marketing is a hot trend in social media. Read on for expert advice from the Digital Hollywood conference.
Influencer Marketing Tips from Digital Hollywood
Marketing
Social Marketing Experts Push for Analytics on Google+, Pinterest
Social marketing professionals are increasingly pushing the social networks Google+ and Pinterest to introduce analytics. The British agency Punch today issued a public call for Google+ to offer analytics packages. Seattle-based Portent Interactive has also said that analytics are a mandatory next step for Pinterest as it makes its service more hospitable for businesses.
Mediabistro Event
Want to have social media strategists from NASA, Toyota, and the San Francisco Giants as your teachers and consultants? Today only, we're offering $100 off AllFacebook Marketing Conference and AllTwitter Marketing Conference and $200 off a Combo Pass to attend both events. This offer expires at midnight, so register now with the code ONEDAY and save.
Take Advantage of our One Day Social Media Sale
Want to have social media strategists from NASA, Toyota, and the San Francisco Giants as your teachers and consultants? Today only, we're offering $100 off AllFacebook Marketing Conference and AllTwitter Marketing Conference and $200 off a Combo Pass to attend both events. This offer expires at midnight, so register now with the code ONEDAY and save. OpenTable Co-founder Launches CRM App for Small Businesses
OpenTable co-founder Glenn Allen has teamed up with former Zynga mobile designer Alan Wells to launch Glyder, a CRM tool for iPhone that allows small business owners to push content out across platforms.
Pinterest Gets Business Friendly With Commercial Accounts, Widgets
Pinterest announced today that it will differentiate business pages from individual profiles and verify business accounts, making them display more prominently in search results. Commercial accounts were formerly forbidden, although the rule was widely disregarded.
Study: LinkedIn Leads in B2B Marketing for the First Time
LinkedIn is now the most commonly used social network among B2B content marketers, according to a report from the Content Marketing Institute. According to the report, 83 percent of B2B marketers who use content used LinkedIn to distribute it, while 80 percent use Twitter and Facebook. More than 90 percent of B2B marketers use generate content as part of their strategy, the report says.
Social Savvy Z Gallerie Hosts Pinterest Party
Have you ever considered having a Pinterest party where attendees pin stuff from your store (or gallery) while sipping champagne and snacking on treats? The thought may have crossed your mind, we imagine. And if it hasn’t, it will after this post!
Beyond just having a Pinterest party though, Z Gallerie took it a step further and invited the folks from Pinterest. And guess what? A bunch of them showed up, including the founder, Ben Silbermann.
HootSuite Acquires Seesmic In Bid To Grow Social Business
HootSuite has acquired an application that offers users pretty much the same features HootSuite does, but using a different price structure: Seesmic.
The aquisition should make users from both sides excited. Seesmic could stand adding a little finesse to it’s dashboard and the new talent on the HootSuite team means more innovation all around.
The only real cause for concern is worrying about what will happen to that little weird-eyed Seesmic mascot.
Social Media & Search Engine Marketing Go Head To Head [Video Infographic]
Until recently, marketers were split into two very separate camps—social media proponents and search engine marketing proponents. However, brands and marketers are realizing more and more that each of these marketing techniques has its own benefits and, when paired together, they are a marketing dream team. A new video infographic from MDG Advertising puts social and search head to head to reveal the benefits of each.
The Marketer’s Guide To Pinterest [Infographic]
With more and more people joining Pinterest every day, it’s becoming impossible for marketers to ignore the Pinterest phenomenon. But how can marketers get in on this? A new infographic from MDG Advertising takes a deeper look.
Which Social Networks Had the Most Fans in 2011? [Infographic]
Which social network should your business focus on in 2011? You might already know which social media sites get the most traffic, but if you want to know which brands and media outlets have found their niches on Facebook, Twitter, and Google+, you might want to take a look at this infographic.
