
The Marketer’s Guide To Pinterest [Infographic]



With more and more people joining Pinterest every day, it’s becoming impossible for marketers to ignore the Pinterest phenomenon. But how can marketers get in on this? A new infographic from MDG Advertising takes a deeper look.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Which social network should your business focus on in 2011? You might already know which social media sites get the most traffic, but if you want to know which brands and media outlets have found their niches on Facebook, Twitter, and Google+, you might want to take a look at this infographic.

If your marketing strategy is flagging, The Social Media Marketing Boot Camp can help whip you back into the shape. In this online conference and workshop from mediabistro, we’ll show you how to build an audience and convert traffic into sales.

Much like Klout, Kred is a social scoring system designed to track a person’s activity on social media sites to find out how influential they are. But this Klout competitor was designed to be “open, transparent and honest,” said PeopleBrowsr CEO Andrew Grill in a phone interview with Social Times.


If your company hasn’t adopted social media as a marketing tool, you’re not alone. According to a recent study by InSites Consulting, only 16% of senior marketers in the U.S. say that social media is fully integrated into their companies.

By Neilsen’s count, there are over 50 million active users on social media sites like Orkut, LinkedIn, Facebook and Twitter, 80 percent of whom spend more than 15 minutes on social media every day. Naturally, brands want to get in on the action. But before they get all crazy with the Facebook likes, marketers might want to take a look at the results of this Neilsen survey.

Brazil now has the sixth biggest YouTube audience in the world, based on views, and brand marketers are taking full advantage. A number of major brands have launched ad campaigns on the video site this year and brand advertising on YouTube is likely to become even more commonplace in Brazil in the year to come.

Sure, Google+ is its infancy. It doesn’t have a lot of million follower count profiles yet, and it is definitely the go-to gag of the social world right now. But I’m not one to count out Google’s slow, meticulous approach to the network. They’ve been adding updates every few days, and they have a few features in there, like Hangouts, that surprise everyone that uses them.
That’s why I’m happy to see a new service from the folks at ZoomSphere which lets you look at the top Google+ Pages on the network right now, and monitor their progress.

I’ve seen a lot of infographics in my day, but this is one of the most rigorous and educational that I’ve ever seen. It breaks online marketing down into its major components, including social media, email marketing, lead generation and more, and then gives you a week by week explanation of the various activities you should be doing in each category to improve your online marketing. Take a look at the gargantuan infographic below.

The great folks at Hill and Knowlton over in Canada have crafted an intriguing study of the top 40 Canadian non-profits and how each of them use social media to connect with their users. It’s interesting to note the success of the Doctors without Borders program, which has the highest number of likes and comments, while they don’t even hit the top 5 when it comes to how much they post on their own page.