Influence marketing can engage an audience better than traditional forms of paid media such as display and pay-for-click advertising.
Marketers have always co-opted youth culture for their benefit, but perhaps the recent Samsung commissioned selfie with David Ortiz and President Obama crossed the line.
Companies like Collective Bias offer brands access to a curated network of expert bloggers who create branded content, then share it across a network of readers.
Indeed, Tumblr users are a young, highly engaged community that loves fashion, GIFs, movies and television. The service hosts a prime audience that isn’t afraid of sponsored posts, or in-stream advertising.
April Fool’s has become a day for marketers to show off their wit with pranks and fake products.
There is a misconception in the B2B industry that social currency impacts consumers only.
The average American uses three or more devices to access the Internet throughout the day. For marketers, this means budgets for cross-device campaigns are on the rise.
Most marketers see “earned media” as the kind of coverage you don’t pay for. What many don’t realize is that earned media still comes at a cost.
Brand voice is an expression and reflection of the human beings behind the brand.
How effective is branded content when the brand is hidden? Wren’s viral video “First Kiss” offers some insights.