Marketing

Nielson Report: Social Media Surges in India, Brands Follow

Where The Hell Is Matt India

By Neilsen’s count, there are over 50 million active users on social media sites like Orkut, LinkedIn, Facebook and Twitter, 80 percent of whom spend more than 15 minutes on social media every day. Naturally, brands want to get in on the action. But before they get all crazy with the Facebook likes, marketers might want to take a look at the results of this Neilsen survey.

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YouTube Popularity Surges In Brazil, Brand Marketers Don’t Miss A Beat

MysteryGuitarMan

Brazil now has the sixth biggest YouTube audience in the world, based on views, and brand marketers are taking full advantage. A number of major brands have launched ad campaigns on the video site this year and brand advertising on YouTube is likely to become even more commonplace in Brazil in the year to come.

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What Are the Fastest Growing Google+ Pages? New Service Lets You Find Out

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Sure, Google+ is its infancy.  It doesn’t have a lot of million follower count profiles yet, and it is definitely the go-to gag of the social world right now.  But I’m not one to count out Google’s slow, meticulous approach to the network.  They’ve been adding updates every few days, and they have a few features in there, like Hangouts, that surprise everyone that uses them.

That’s why I’m happy to see a new service from the folks at ZoomSphere which lets you look at the top Google+ Pages on the network right now, and monitor their progress.

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Epic: The Noob’s Complete Guide to Online Marketing [Infographic]

businesspeople

I’ve seen a lot of infographics in my day, but this is one of the most rigorous and educational that I’ve ever seen.  It breaks online marketing down into its major components, including social media, email marketing, lead generation and more, and then gives you a week by week explanation of the various activities you should be doing in each category to improve your online marketing.  Take a look at the gargantuan infographic below.

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How Do the Top 40 Canadian Non-Profits Use Social Media [Infographic]

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The great folks at Hill and Knowlton over in Canada have crafted an intriguing study of the top 40 Canadian non-profits and how each of them use social media to connect with their users.  It’s interesting to note the success of the Doctors without Borders program, which has the highest number of likes and comments, while they don’t even hit the top 5 when it comes to how much they post on their own page.

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