Marketing

Infographic Reveals How Content Goes Viral

Viral Content

Striking it viral can be difficult. There’s no exact recipe or formula and going viral requires luck (and frequently money as well), but ProBlogger has done a little research and asserts that, even if you can’t guarantee virality, understanding the key components of what makes content go viral can help you ensure that your great content gets “the attention it deserves.”

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The Connected Consumer: Strategies for Mobile & Social Challenges

Dr. Gary Edwards, Chief Customer Officer, Empathica

Mobile technology and social media — once hailed as the future of retail — have arrived.

Guest blogger Dr. Gary Edwards, Chief Customer Officer of Empathica discusses how it’s critical for companies to understand how customers use mobile and social channels to interact with their brand, and then devise strategies capable of facilitating meaningful dialogues and better customer experiences.

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What Every Social Media Marketer Should Know About PaperShare

David Greschler, CEO/Co-Founder of PaperShare & Douglas A. Brown, CTO/Co-Founder

PaperShare is a social content network that enables businesses and marketers to distribute their product, technical and marketing materials within a targeted social environment.

Companies can create profile pages and upload business and marketing materials. Individuals in the same industry can follow an organization to stay current when new content is posted.

After the jump — what you need to know about PaperShare.

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What Every Social Media Marketer Should Know About Conversocial

Joshua March, Co-founder & CEO, Conversocial

Conversocial is a scalable customer service platform for Facebook and Twitter designed to reduce the risks of social media marketing. With collaborative workflow, automation and prioritization, teams can filter comments that need to be dealt with quickly, reducing the chances that important issues will be overlooked.

After the jump — what you need to know about Conversocial.

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