Mobile Advertising

Social media is overtaking one of the world’s most exciting races, as mobile phones and social networks will play major roles in the upcoming New York City Marathon. For this year’s big event, the Mobile Spectator App has expanded, allowing fans to follow runners throughout the event that will be held on Sunday, November 6.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

Android has further consolidated its top position in mobile advertising by securing 53% of all ads served to mobile devices during the second quarter in 2011, according to the latest report from Millennial Media, the largest independent ad network. Apple’s iOS stands second with 27% (4% increase from Q2 of 2010) market share.

If you look at the lower left corner of the cover of the September issue of Glamour magazine, you’ll see the familiar Facebook logo surrounded by two circles. That is an example of a Social SnapTag. Many more Social SnapTags from more than two dozen advertisers are found inside of the covers of the magazine. [...]

Tablets, or least the iPad, are hot. So hot, in fact, that Google just turned on the ability for advertisers using Google AdWords to specifically target tablets for their campaigns.

According to the recent projections by forecaster BIA/Kelsey, mobile ad spending in U.S is expected to spike to $4billion by 2015, from just $790 million in 2010. The targeted local ads will be the key drivers in the growth and are expected to account for 70% i.e. $2.8 billion of the total spend, compared to [...]

According to a recent study by ComScore, the display advertisement on mobile phones has increased more than 128 % since the year 2009. This increase is mainly driven by the increasing adoption of smartphones and increase in the popularity of different apps.

Google suggests you consider advertisement campaigns that are mobile only. They provide a brief (less than 3 minutes) mini-tutorial video to get you started. New Video Resource: Creating Mobile Only Campaigns Google notes that mobile searches quadrupled in 2010 indicating that reaching customers through mobile may be a good strategy. They note that advertisers that [...]

AppNationSF brought together some great minds in the mobile space to assess the current app ecosystem and relay best practices to the audience to help them succeed. The overall take away was that product quality is of the utmost importance and that brands and indie developers alike should test what works for them.

Twitter is finally giving advertisers what they have long wanted: the ability to target their audience by geography. So now that advertisers can know exactly where you are at all times, is your privacy at risk?

LivingSocial is a relatively new social shopping company for local neighborhoods. Tim O’Shaughnessy, CEO and co-founder LivingSocial says “With this investment we’ll bring LivingSocial to tens of millions of new members around the world and introduce innovative ways to connect our members to merchants.”