On the podium’s left couch, Joe Penna and Justine Ezarik, better known as MysteryGuitarMan and iJustine – two members of Generation Y who typically have a million or more viewers for each of their YouTube videos. On the right couch, Ivy Ross, CMO of GAP and Jill Fletcher, Social Media Manager of Virgin America. Four brands and moderator Jason Harris of Mekanism talking about social media influencers. Yes, I typed that right. Four brands.
After the jump, how two of the brands are also entertainment channels helping product brands get deeper into content creation. Plus, an assortment of other takeaways from day four of Advertising Week. Read more