Opinion

Why Everyone Hates Google+

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Google+. Where do I even start with this shit? I mean, beyond the thorough bashing of it I delivered, and in turn, also delivered to social media marketer Chris Brogan for his ill-timed and poorly conceived Google+ seminar, in Social Media Is BS? Ok. How about I start with this: Every Google employee I know hates Google+.

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Visualizing an Alternative Facebook

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It’s a known universal law that if Facebook mentions the word redesign it will trigger an endless murmur of discontent. The latest update to Facebook is slowly being implemented. Despite all of the simplification and prettiness, it leaves a lot to be desired.

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A Teen Speaks: Are Parents Driving Teens to Facebook Alternatives?

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Teenagers aren’t the only ones who have flocked to Facebook. The generation before us, our parents, have also turned to the social media great for communication, games and, of course, a bit of online stalking. With easy access to all of these things in one place, it is no surprise that our parents have joined the site; after all, they are people too. However, one question remains: is Facebook big enough for all of us?

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A Teen Speaks: Friends, Foes and Facebook

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The meaning of the term “friend” has changed. On Facebook, we are almost as intimate with our enemies as we are our friends. We share statuses, photos and check-ins. We observe comments and tags and passing thoughts. We ultimately keep track of their day-to-day life in the same manner as we keep up-to-date with the lives of our friends, at least to the extent of our Facebook interactions. The only difference is we can’t comment on their photos or statuses or check-ins because nobody wants to be accused of Facebook stalking!

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Real-Time Marketing: Why You’ll Get Nowhere Without Measurement

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Thanks to Oreo’s Super Bowl #DunkInTheDark tweet, Taco Bell’s Rockumentary at SXSW, and some short, but eye-catching brand-to-brand Twitter combat (check out the banter between Orbitz and Priceline), real-time marketing has become the hot new trend. Socially savvy brands are turning the heads of marketers, media and consumers alike with their smart, bold campaigns that seem to be put together at lightning speed.

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Facebook Tells Architect Frank Gehry to Tone it Down

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Facebook’s second campus in Menlo Park will be designed by Frank Gehry, the architect who designs impressive, jagged structures like the Walt Disney Concert Hall in Los Angeles and the Guggenheim Museum in Bilbao, Spain. City officials have already given the 433,555-square-foot building the green light. But Gehry’s creative partner Craig Webb told Mercury News that Facebook is looking for a design that’s less Gehr-ish than the others.

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