What Every Business Owner Needs To Know About Virtual Economies
PR
How a Planned Leak Can Hurt Your Corporate Blogging Plans
Don’t get too far into the giving spirit when sharing information with your favorite journalists. It could wind up costing you great market intel.
Mediabistro Events
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
Use Social Media to Market Your Business
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. Corporate Blogging: Five Steps to Intelligent PR Through PR Intelligence
It’s time for PR people to think like real marketers. Here are five steps to better results through analytics.
Why Reporters Need to Get Tight with Corporate Bloggers
If you watch the PR world, doubtless you’ve seen the “death of the press release” bandied about. Like many things (including newspapers), it’s been dying for a while. Like many things (in this case television), the actual final breath may take a while to reach. Nonetheless, the press releases is being usurped in some cases by the corporate blog, and this creates a new set of challenges for media outlets covering companies that have turned to this form of social media.
Four Ways to Use Your Corporate Blog as a PR Tool
If PR is seen as the primary reason for launching a corporate blog and social media presence, why are so many people screwing it up? I mean, this is the easy one. The slam dunk. The low-hanging fruit. The fish residing in a barrel that even I could shoot without a spotter or a scope. Well, the problem is that PR professionals are focusing on the wrong stuff. Either they want to do traditional PR forced through social media channels (which, frankly, isn’t the end of the world … I’m a big fan of this in the broader marketing space). Or, they commit so fully to the social media space that they lose the benefits that come with what they’ve been doing for an entire career.
How JC Penney Got Caught Engaging In "Black Hat" SEO
Search Engine Optimization is becoming a real consideration for companies looking for the extra edge online. As JC Penney has learned, however, not anything goes in the attempt to attract the world to your online home.
Share Virtual Beers with Guinness' Facebook App
Media Mad Men at Guinness engage with social media for St. Patrick’s Day ad campaign.
Man Posts Photos on Boeing Facebook Page, Gets Invited To 747 Launch
“There aren’t too many things that really can be called the opportunity of a lifetime but this is one of them,” Hampton said. “My heart has always been with aviation. I attend as many air shows as I can and I always bring my camera. It’s amazing. I have been thinking about it and talking about it since I got the call last week.”
What Every Business Owner Needs To Know About Virtual Economies
If you’re a business owner who does not completely understand how much impact the virtual economy has on your business, this article piece will cover the important concepts every entrepreneur should be aware of. Whether you’re new to the business world or you own an established business, comprehending material on the virtual economy is imperative for your business to thrive in our current society. Although the information below is not everything a business owner should know, the strategies and ideas will provide you with a good educational start.
Use Your Corporate Blog to Bypass the Media
Media relations is a priority in most business-to-business companies … and it isn’t cheap. You can accumulate quite a bill with PR agencies by the end of the year in your effort to crank out press releases, hit up journalists for interviews and get your company’s name out into the press. There’s always going to be some sort of place for this in your corporate marketing mix, but what if you could take more control over the process? Using a corporate blog, you can take at least part of the conversation straight to your target market and not have to rely on the press to help you out.
Facebook Reveals "Hacker Cup"… And A Clear Misunderstanding Of The Term "Hacker"
Programmers worldwide are chomping at the bit for their chance at glory in the first ever Facebook ‘Hacker Cup’. In between bit-chomps, however, they’re taking the time to chuckle at the fear the word ‘hacker’ strikes into the hearts of a public that still is very confused about its true meaning.
