PR

If you’re a business owner who does not completely understand how much impact the virtual economy has on your business, this article piece will cover the important concepts every entrepreneur should be aware of. Whether you’re new to the business world or you own an established business, comprehending material on the virtual economy is imperative for your business to thrive in our current society. Although the information below is not everything a business owner should know, the strategies and ideas will provide you with a good educational start.

Don’t get too far into the giving spirit when sharing information with your favorite journalists. It could wind up costing you great market intel.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

It’s time for PR people to think like real marketers. Here are five steps to better results through analytics.

If you watch the PR world, doubtless you’ve seen the “death of the press release” bandied about. Like many things (including newspapers), it’s been dying for a while. Like many things (in this case television), the actual final breath may take a while to reach. Nonetheless, the press releases is being usurped in some cases by [...]

If PR is seen as the primary reason for launching a corporate blog and social media presence, why are so many people screwing it up? I mean, this is the easy one. The slam dunk. The low-hanging fruit. The fish residing in a barrel that even I could shoot without a spotter or a scope. [...]

Search Engine Optimization is becoming a real consideration for companies looking for the extra edge online. As JC Penney has learned, however, not anything goes in the attempt to attract the world to your online home.

Media Mad Men at Guinness engage with social media for St. Patrick’s Day ad campaign.

“There aren’t too many things that really can be called the opportunity of a lifetime but this is one of them,” Hampton said. “My heart has always been with aviation. I attend as many air shows as I can and I always bring my camera. It’s amazing. I have been thinking about it and talking about it since I got the call last week.”

If you’re a business owner who does not completely understand how much impact the virtual economy has on your business, this article piece will cover the important concepts every entrepreneur should be aware of. Whether you’re new to the business world or you own an established business, comprehending material on the virtual economy is imperative for your business to thrive in our current society. Although the information below is not everything a business owner should know, the strategies and ideas will provide you with a good educational start.

Media relations is a priority in most business-to-business companies … and it isn’t cheap. You can accumulate quite a bill with PR agencies by the end of the year in your effort to crank out press releases, hit up journalists for interviews and get your company’s name out into the press. There’s always going to [...]

Programmers worldwide are chomping at the bit for their chance at glory in the first ever Facebook ‘Hacker Cup’. In between bit-chomps, however, they’re taking the time to chuckle at the fear the word ‘hacker’ strikes into the hearts of a public that still is very confused about its true meaning.